👋 Almost Here! Be the First to Experience It.
👋 Almost Here! Be the First to Experience It.
An AI Visibility Study by Track My Visibility
Last Updated :
26 March 2026
Kylie Cosmetics ranks #1 in AI visibility within its competitive set but appears in fewer than 1 in 4 prompts tracked. The brand dominates branded and purchase-intent queries but is almost entirely absent from category, technique, and skin-type searches.
The Coverage Problem
The Prominence Strength
Leading, But Invisibly
Positive, With Room to Grow
Each Al engine reveals a different facet of the same authority gap
Rewards verifiable claims. Mentions rely more on third-party sites like Vogue than the brand’s own site due to crawl limitations.
Strong on brand identity. Kylie Cosmetics shows up consistently on branded and comparison queries due to strong cultural recognition.
Rewards structured detail. Visibility comes from clear product, pricing, and availability data across reliable sources.
Rewards depth and accessibility. Kylie appears but underperforms because its site content isn’t easily crawlable.
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| Rank | Brand | Position | Visibility | Key Advantage |
|---|---|---|---|---|
| #1 |  Fenty Beauty | 1.6 | 28% | Category dominance, weak trends |
| #2 | Maybelline | 2.2 | 14% | Affordable, mass-market reach |
| #3 | NARS | 2.5 | 10% | Premium editorial authority |
| #4 |
e.l.f. cosmetics | 2.3 | 8% | Clean beauty positioning |
| #5 |  ILIA | 2.5 | 8% | Luxury authority |
Where content investment is needed to match or exceed competitive benchmarks in the six dimensions that AI systems prioritize for brand mentions
Fenty Beauty built the modern standard for foundation inclusivity, yet has no dedicated content that explains what inclusive shade matching means, how to find undertones, or why 50 shades matters.
FAQ schema is absent on key Q&A pages and product pages. HowTo schema is missing on process-oriented content like the Complexion Cheat Sheet.
For queries like "Fenty Beauty vs Charlotte Tilbury" or "Fenty Beauty vs MAC makeup quality," AI ranks Fenty at #1 when it appears but only because third-party editorial sites do the comparison work. Fenty doesn't own this narrative on its own site.
YouTube has DA 100 and competitors are cited in 6 prompts via YouTube content where Fenty has no presence. For a brand with Rihanna's cultural weight and a massive social following, this is a significant missed signal.
Persuasive brand copy is less effective than clear, machine-readable explanations when competing for AI visibility.
Brands that build category-level hubs dominate AI answers, even if they're less famous than celebrity brands.
Owning your own comparison content prevents competitors and reviewers from controlling the narrative.
AI favors entities that answer "why" and "how," not just "what." Depth of explanation builds durable visibility.
AI visibility compounds when structured, validated content is consistent across every channel.
132 active prompts tracked within TMV
ChatGPT, Perplexity, Gemini, AI Overview
March 12, 2026 to March 19, 2026
Clean, Vegan, Cruelty-Free Beauty & Cosmetics
Commercial-heavy with supporting informational, comparison, and trust queries
