👋 Almost Here! Be the First to Experience It.
👋 Almost Here! Be the First to Experience It.
An AI Visibility Study by Track My Visibility
Last Updated :
26 Jan 2026
Haus Labs achieves strong positioning & positive sentiment when included in AI answers, but appears in only 1 out of 3 queries where it could reasonably be expected. The brand excels in branded and product-specific prompts but disappears in category-defining and educational queries.
The Coverage Problem
The Prominence Strength
Overwhelmingly Positive
Each Al engine reveals a different facet of the same authority gap
Rewards verifiable claims. Haus Labs appears when its statements (e.g., cruelty-free status) can be cross-referenced.
Rewards conceptual relevance. Haus Labs fits into broad conversations about celebrity beauty but doesn't anchor them.
Rewards category definition. Haus Labs is excluded when it fails to answer the 'why' behind the category.
Rewards explanatory necessity. Haus Labs is rarely seen as essential to building a comprehensive answer.
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| Rank | Brand | Position | Visibility | Key Advantage |
|---|---|---|---|---|
| #1 |  Ilia | 2.2 | 4.9% | Category Education + Retailer Partnership |
| #2 |  Fenty Beauty | 2.1 | 39% | Structured explainers + Sephora integration |
| #3 |  Haus Labs | 1.3 | 34% | Strong when branded, weak in category |
| #4 |  Kosas | 3.7 | 22% | Clean beauty positioning |
| #5 |  Dior | 3.1 | 15% | Luxury authority |
Where content investment is needed to match or exceed competitive benchmarks in the six dimensions that AI systems prioritize for brand mentions
Haus Labs relies heavily on product pages and social validation. Missing: category-level hubs that answer "what is clean beauty", "why choose vegan makeup", or "how to choose foundation for sensitive skin".
Awards exist (Allure Best of Beauty) but aren't structured for AI discovery. Limited dermatologist endorsements, certifications not prominently displayed in schema-rich format.
AI defaults to YouTube creators and editorial sites for "Haus Labs vs Fenty" queries because the brand doesn't own its own comparison narrative.
Product pages use basic product and offer schema but lack FAQ schema, review markup, and explainer-style structured content that AI engines prioritize.
Persuasive brand copy is less effective than clear, machine-readable explanations when competing for AI visibility.
Brands that build category-level hubs dominate AI answers, even if they're less famous than celebrity brands.
Owning your own comparison content prevents competitors and reviewers from controlling the narrative.
AI favors entities that answer "why" and "how," not just "what." Depth of explanation builds durable visibility.
AI visibility compounds when structured, validated content is consistent across every channel.
276 unique prompts tracked within TMV
ChatGPT, Perplexity, Gemini, Claude
Jan 02, 2026 to Jan 09, 2026
Clean, Vegan, Cruelty-Free Beauty & Cosmetics
Commercial-heavy with supporting informational, comparison, and trust queries
