👋 Almost Here! Be the First to Experience It.
👋 Almost Here! Be the First to Experience It.
An AI Visibility Study by Track My Visibility
Last Updated :
09 Mar 2026
Rare Beauty ranks #1 among all tracked competitors in AI visibility, outperforming established brands in the category. However, 70.83% of tracked prompts still return no brand mention. Most gaps are in use-case scenarios, beginner-focused content, and unbranded category discovery prompts.
The Coverage Problem
The Prominence Strength
Category leader in AI visibility
Overwhelmingly Positive
Each Al engine reveals a different facet of the same authority gap
Rewards category definition. Rare Beauty is excluded when it fails to answer the why behind the category.
Rewards verifiable claims. Rare Beauty appears when statements can be cross-referenced.
Rewards conceptual relevance. Rare Beauty fits into broad conversations but doesn't anchor them.
Rewards explanatory necessity. Rare Beauty is rarely essential to comprehensive answers.
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| Rank | Brand | Position | Visibility | Key Advantage |
|---|---|---|---|---|
| #1 | Rare Beauty | 1.9 | 37% | Sentiment + comparison dominance |
| #2 |  Glossier | 2.2 | 18% | Beginner-focused content |
| #3 |  Fenty Beauty | 2.2 | 15% | Foundation + shade expertise |
| #4 | NARS | 2.0 | 13% | Comparison infrastructure |
| #5 | Maybelline | 2.4 | 13% | Budget positioning |
Where content investment is needed to match or exceed competitive benchmarks in the six dimensions that AI systems prioritize for brand mentions
Rare Beauty relies on product pages and social validation. Missing: use-case hubs answering "waterproof blush for travel", "makeup for sensitive skin", or "beginner makeup routines".
Awards exist (Allure, Vogue features), but aren't structured for AI discovery. Limited FAQ schema, review markup not prominently displayed in machine-readable format.
AI defaults to YouTube creators and editorial sites for "Rare Beauty vs Fenty" queries because the brand doesn't own its comparison narrative beyond product pages.
Product pages use basic schema but lack FAQ schema, HowTo markup, and scenario-based structured content that AI engines prioritize for educational queries.
Brand storytelling builds loyalty, but clear, machine-readable explanations about product selection and use cases drive AI visibility.
Brands that build use-case hubs dominate unbranded discovery, even if less culturally prominent than celebrity brands.
Owning comparison content prevents third-party reviewers from controlling the narrative in AI answers.
AI favors entities that answer why and how, not just what. Depth of explanation builds durable visibility.
AI visibility compounds when structured, validated content is consistent across website, YouTube, editorial, and retailer pages.
120 unique prompts tracked within TMV
ChatGPT, Perplexity, Gemini, AI Overview
Mar 02, 2026 to Mar 09, 2026
Beauty, Inclusive Makeup, Liquid Blush, Foundation
Commercial-heavy with supporting informational, comparison, and trust queries
