👋 Almost Here! Be the First to Experience It.
👋 Almost Here! Be the First to Experience It.
An AI Visibility Study by Track My Visibility
Last Updated :
26 March 2026
Kylie Cosmetics ranks #1 in AI visibility within its competitive set but appears in fewer than 1 in 4 prompts tracked. The brand dominates branded and purchase-intent queries but is almost entirely absent from category, technique, and skin-type searches.
The Coverage Problem
The Prominence Strength
Leading, But Invisibly
Positive, With Room to Grow
Each Al engine reveals a different facet of the same authority gap
Rewards verifiable claims. Mentions rely more on third-party sites like Vogue than the brand’s own site due to crawl limitations.
Strong on brand identity. Kylie Cosmetics shows up consistently on branded and comparison queries due to strong cultural recognition.
Rewards structured detail. Visibility comes from clear product, pricing, and availability data across reliable sources.
Rewards depth and accessibility. Kylie appears but underperforms because its site content isn’t easily crawlable.
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| Rank | Brand | Position | Visibility | Key Advantage |
|---|---|---|---|---|
| #1 | Kylie Cosmetics | 1.4 | 23% | Strong when branded, weak in category |
| #2 | Fenty Beauty | 1.2 | 22% | Category dominance |
| #3 |  Rare Beauty | 1.6 | 12% | Premium editorial authority |
| #4 |
Milk Makeup | 1.4 | 8% | Clean beauty positioning |
| #5 | Haus Labs | 2.5 | 6% | Luxury authority |
Where content investment is needed to match or exceed competitive benchmarks in the six dimensions that AI systems prioritize for brand mentions
27 bots, including Google, GPTBot, and Bing, can’t access the site. As a result, AI systems rely on third-party sources like WhoWhatWear and Vogue instead of the brand itself.
There’s little to no content targeting how-to, skin-type, or product selection queries. This leaves high-intent searches to competitors like Rare Beauty and Milk Makeup.
Some high-priority pages don’t exist or return errors, directly costing visibility and citations. Additional medium-priority gaps further limit coverage.
With a lower sentiment score than peers, the brand has less positive, structured content for AI systems to reference, impacting how often and how favorably it appears.
Persuasive brand copy is less effective than clear, machine-readable explanations when competing for AI visibility.
Brands that build category-level hubs dominate AI answers, even if they're less famous than celebrity brands.
Owning your own comparison content prevents competitors and reviewers from controlling the narrative.
AI favors entities that answer "why" and "how," not just "what." Depth of explanation builds durable visibility.
AI visibility compounds when structured, validated content is consistent across every channel.
132 active prompts tracked within TMV
ChatGPT, Perplexity, Gemini, AI Overview
March 20, 2026 to March 26, 2026
Celebrity-founded Makeup & Cosmetics
Commercial-heavy with supporting informational, comparison, and trust queries
