An AI Visibility Study by Track My Visibility
Trackdown Report :
Fenty Beauty
Last Updated :
Analyzing how Fenty Beauty, a cosmetics ecommerce brand, performs across AI-generated answers in the Foundation, Lip Color, Makeup category.
🔥 Key Finding
Fenty Beauty ranks #1 with 23% visibility across AI models, but faces a 77% coverage gap. The brand struggles with product-specific comparisons and price-point searches where competitors like Sephora and Ulta capture share.
23%
Overall Visibility
The Coverage Problem
1.6
Average Position
The Prominence Strength
#1
Competitive Rank
+73
Net Sentiment
Overwhelmingly Positive
AI Engine Performance Breakdown
Each Al engine reveals a different facet of the same authority gap
ChatGPT rewards brand authority and trend-forward positioning. Fenty appears in 26.92% of responses, ranking #1, especially for foundation trends and signature product queries.
Perplexity favors inclusive product attributes and technical specifications. Fenty ranks #2 at 19.23% visibility, appearing strongest in shade-range and vegan-formula discussions.
Top 5 Prompts Where the Brand Was Not Visible
Prompt:
hydrating gel or cream for makeup prep
Prompt:
best everyday makeup staples for oily skin
Prompt:
Skin-first makeup trends 2026
Prompt:
Best skin tint for dewy no-makeup look
Prompt:
Smudge-proof liquid lipstick under $25
Prompt:
Top 5 Prompts Where the Brand Was Visible
Where to buy signature beauty products 2026
Top rated vegan foundations for oily skin
Global shade ranges with inclusive undertones
Future trends in Fenty Beauty foundation shades 2026
Best hydrating primers for glassy skin
Top Competitors Frequently Mentioned
| Rank | Brand | Position | Visibility | Mentions |
|---|---|---|---|---|
| #1 |
|
1 | 23% | Appears in 12 responses |
| #2 |
|
1 | 15% | Appears in 8 responses |
| #3 |
|
1 | 10% | Appears in 5 responses |
| #4 |
|
1 | 6% | Appears in 3 responses |
| #5 |
|
1 | 2% | Appears in 1 responses |
Content Infrastructure Gap Analysis
Where content investment is needed to match or exceed competitive benchmarks in the six dimensions that AI systems prioritize for brand mentions
- Top Competitors Average
- Brand’s Current State
Why These Gaps Exist
Price-Point Positioning
Fenty misses budget-conscious queries like 'smudge-proof liquid lipstick under $25' where Maybelline and L'Oréal dominate. Competitors own affordability narratives Fenty doesn't claim.
Primer & Prep Category
Fenty appears in only 50% of hydrating primer queries despite strong skincare-makeup integration. Neutrogena and Good Molecules capture prep-step authority Fenty hasn't established.
Dewy Finish Trend Gap
Glossier, Ilia, and Kosas lead 'no-makeup look' and skin-tint searches. Fenty's mention rate drops significantly here despite having relevant products in this aesthetic space.
Transactional Intent Weakness
On 'where to buy' and 'best everyday staples' prompts, Fenty ranks 4th and absent respectively. Ulta and Sephora capture shopping-intent traffic Fenty doesn't convert in AI responses.
Strategic Recommendations
Own Affordable Luxury Positioning
- Create content linking Fenty products to sub-$25 price tiers.
- Build comparison guides against budget brands explicitly.
- Pitch AI training data emphasizing value-for-quality narrative.
Expand Primer & Prep Authority
- Develop primer-focused educational content with skincare bridges.
- Target ‘glassy skin’ and ‘hydrating prep’ keyword clusters.
- Secure mentions in how-to guides for base-building routines.
Capture Dewy & Minimal Makeup Trends
- Reposition skin tints and lightweight foundations for trend queries.
- Create trend-forward content on ‘skin-first makeup’ aesthetic.
- Pitch founder vision on minimal, skin-enhancing makeup philosophy.
Strengthen Transactional Visibility
- Optimize product pages for ‘where to buy’ and ‘best for’ queries.
- Build buying-guide content for everyday staple routines.
- Establish direct-to-consumer messaging in AI training data.
What This Study Teaches About AI Visibility
Brand Identity Drives Niche Dominance
Fenty's inclusive shade range messaging achieves 100% visibility in category-defining queries. Identity-led positioning outperforms generic product mentions in AI responses.
Sentiment Strength Doesn't Equal Coverage
Fenty maintains +73 sentiment across mentions, yet 77% of prompts exclude it entirely. Positive brand perception doesn't translate to broad query coverage without strategic content placement.
Model Gaps Reveal Audience Blind Spots
Perplexity misses Fenty on 4 of 6 quick-win prompts while ChatGPT dominates. Different AI engines reward different content types; single-model optimization leaves coverage gaps.
Comparison Queries Favor Retailers Over Brands
Price and alternative-product searches default to Ulta, Sephora, and budget brands. Direct brand mentions lose to aggregator authority in transactional intent queries.
Trend-Forward Queries Unlock Premium Positioning
Fenty ranks #1 on 'future trends' and 'skin-first makeup' prompts with 100% visibility. Forward-looking, founder-led narratives secure AI placement better than product specs.
Methodology
Study Parameters:
Total Prompts
50 unique prompts tracked within TMV
AI Engines
ChatGPT, Perplexity
Time Window
May 19, 2026 to May 26, 2026
Category
Foundation, Lip Color, Makeup, Beauty Staples, Inclusive Shade Range, Cosmetics
Intent Mix
Commercial-heavy with supporting informational, comparison, and trust queries
Prompt Design:
- Each prompt mapped to one primary intent category (commercial, informational, comparison, trust/validation)
- Strong majority of non-branded prompts to test category authority vs brand recall
- Mix of release-focused and evergreen education questions mirroring natural AI usage
- Aligned with core themes: Foundation, Lip Color, Makeup, Cosmetics
Limitations:
- AI responses evolve over time; results represent a snapshot of current behavior
- Prompt selection influences visibility patterns; different prompt sets may yield different results
- Brand-controlled content changes can rapidly affect AI visibility
- Results specific to Cosmetics category; patterns may differ in other segments