An AI Visibility Study by Track My Visibility
Trackdown Report :
Flychem
Last Updated :
Analyzing how Flychem, a B2B ingredients supplier, performs across AI-generated answers in the beauty and personal care ingredients category.
🔥 Key Finding
Flychem ranks #1 overall with 8% visibility, but faces a 92% coverage gap across 100 tracked prompts. The brand dominates niche comparison and specialty queries but disappears entirely from broader ingredient education and supplier discovery searches.
8%
Overall Visibility
The Coverage Problem
1.3
Average Position
The Prominence Strength
#1
Competitive Rank
+79
Net Sentiment
Overwhelmingly Positive
AI Engine Performance Breakdown
Each Al engine reveals a different facet of the same authority gap
ChatGPT rewards direct brand comparisons and specialty ingredient queries. Flychem ranks #1 with 10% visibility, appearing in encapsulation and vegan ingredient prompts.
Perplexity favors comparison-driven and sourcing-focused prompts. Flychem achieves #2 rank with 6% visibility, missing from some niche technical queries.
Top 5 Prompts Where the Brand Was Not Visible
Prompt:
Order custom supply chain solutions for beauty ingredients online
Prompt:
Top brands for vegan beauty ingredients in India
Prompt:
Which brands offer fragrance-free active ingredients
Prompt:
Best supplier for ceramide ingredients for skincare
Prompt:
Which supplier has the best quality retinol for cosmetic use
Prompt:
Top 5 Prompts Where the Brand Was Visible
Flychem vs other brands for sustainable ingredient sourcing
Which companies supply water soluble encapsulated cosmetic actives
Compare Gravity Chemicals vs Flychem for beauty ingredient supply
Best vegan cosmetic ingredient supplier for indie brands
How much does encapsulated salicylic acid cost in India for cosmetic use?
Top Competitors Frequently Mentioned
| Rank | Brand | Position | Visibility | Mentions |
|---|---|---|---|---|
| #1 |
|
1 | 8% | Appears in 8 responses |
| #2 |
|
1 | 5% | Appears in 5 responses |
| #3 |
|
1 | 4% | Appears in 4 responses |
| #4 |
|
1 | 4% | Appears in 4 responses |
| #5 |
|
1 | 3% | Appears in 3 responses |
Content Infrastructure Gap Analysis
Where content investment is needed to match or exceed competitive benchmarks in the six dimensions that AI systems prioritize for brand mentions
- Top Competitors Average
- Brand’s Current State
Why These Gaps Exist
Educational Content Absence
Flychem never appears in ingredient education prompts like 'How are cosmetic ingredients regulated' or 'What certifications should suppliers have.' Competitors dominate these foundational discovery moments.
Broad Supplier Discovery Blind Spot
Generic searches for 'top personal care distributors' and 'best B2B platforms' exclude Flychem entirely. Veer Innochem and Gravity Chemicals capture these high-intent queries instead.
Technical Specification Queries
Prompts about specific ingredients like ceramides, retinol quality, and glycerin sourcing rarely mention Flychem. Global suppliers like Evonik and Croda dominate technical specification searches.
Perplexity Model Underperformance
Flychem's visibility drops to 6% on Perplexity versus 10% on ChatGPT. The brand misses two specialty prompts entirely on Perplexity, losing ground to competitors in that model's ecosystem.
Strategic Recommendations
Expand Educational Content Strategy
- Create guides on cosmetic ingredient certifications.
- Publish supplier evaluation frameworks for buyers.
- Develop ingredient quality assessment resources.
Strengthen Perplexity Visibility
- Optimize website for research-oriented queries.
- Build backlinks from industry education sites.
- Create comparison content vs. global competitors.
Capture Broad Discovery Moments
- Target ‘top suppliers in India’ category prompts.
- Build B2B platform presence and listings.
- Develop ‘how to choose’ supplier content.
Dominate Specialty Ingredient Niches
- Deepen encapsulation technology thought leadership.
- Create vegan and cruelty-free ingredient guides.
- Publish peptide and active sourcing resources.
What This Study Teaches About AI Visibility
Direct Comparison Prompts Drive Rank
Flychem ranks #1 in head-to-head comparison queries. AI models reward explicit brand mentions in search intent.
Niche Specialty Beats Broad Discovery
Encapsulation and vegan ingredient queries show 100% visibility. Flychem owns narrow, technical segments but loses in general supplier searches.
Model Consistency Matters for Coverage
ChatGPT surfaces Flychem more consistently than Perplexity. Cross-model optimization is critical for sustained visibility.
Educational Gaps Equal Visibility Gaps
Prompts about ingredient education, certifications, and supplier evaluation exclude Flychem entirely. Content strategy directly impacts AI discoverability.
Competitor Presence in Broad Queries
Veer Innochem and Gravity Chemicals appear in 5+ generic discovery prompts. Flychem's absence signals weak foundational SEO and content authority.
Methodology
Study Parameters:
Total Prompts
100 unique prompts tracked within TMV
AI Engines
ChatGPT, Perplexity
Time Window
May 26, 2026 to Jun 2, 2026
Category
beauty and personal care ingredients, actives, peptides, silicones, UV filters, emollients, vegan ingredients, cruelty-free ingredients
Intent Mix
Commercial-heavy with supporting informational, comparison, and trust queries
Prompt Design:
- Each prompt mapped to one primary intent category (commercial, informational, comparison, trust/validation)
- Strong majority of non-branded prompts to test category authority vs brand recall
- Mix of release-focused and evergreen education questions mirroring natural AI usage
- Aligned with core themes: actives, peptides, silicones, UV filters
Limitations:
- AI responses evolve over time; results represent a snapshot of current behavior
- Prompt selection influences visibility patterns; different prompt sets may yield different results
- Brand-controlled content changes can rapidly affect AI visibility
- Results specific to Ingredients supply category; patterns may differ in other segments