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AI-first search optimization

The AEO & GEO Checklist for AI-First Search

  • 250-item AEO & GEO audit checklist
  • Fully editable Google Sheets file
  • Auto-scoring across six audit areas
  • Clear explanations and priorities for every item

Trusted by 1,200+ SEOs & marketers

"Identified trust gaps we'd missed for months."

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Everything you need to dominate AI search

A single Google Sheet with 250 pre-built checks, auto-scoring formulas, and clear priorities; ready to use on any website, any industry.

SEO Foundation

AEO Signals

GEO Signals

Local Visibility

Track & Monitor

Quick Wins

250-Item Audit Checklist

Every item is explained, prioritized, and categorized so you always know what to fix first and why it matters for AI visibility.

Auto-Scoring Across 6 Areas

Scores update automatically as you check off items. See your overall AEO readiness at a glance across all six audit categories.

Fully Editable Google Sheet

Copy once, use forever. Reusable across unlimited websites and fully customisable to fit your workflow or client reporting.

AI Prompt Testing Log

A bonus log to track how your brand appears across ChatGPT, Perplexity, Gemini, and other AI platforms over time.

60+ Recommended Tools

A curated toolkit of 60+ tools to support every stage of AEO and GEO implementation; no guesswork on what to use.

Clear Priorities for Every Item

Each check is labeled by effort and impact so you can focus on quick wins or deep fixes depending on your goals.

What practitioners are saying

"This checklist changed how I approach SEO audits entirely. The AEO and GEO sections surfaced gaps I'd completely overlooked. Worth 10x the price."
Marcus K.
Marcus K.SEO Consultant, London
"Our client's brand started appearing in ChatGPT answers within 6 weeks of working through the AEO section. The auto-scoring makes it so easy to track progress."
Priya R.
Priya R.Digital Marketing Lead
"I've audited 12 sites with this sheet already. The structured approach and 60+ tools list alone make it worth every penny. Brilliant resource."
Tom N.
Tom N.Freelance SEO Specialist

Got Doubts?

Quick answers to the most common questions about AI Search and Track My Visibility.

How do I get started with the AEO & GEO checklist?

Download the sheet, start with the SEO Foundation tab, and work through each section in order. Use the “How to implement” column to action fixes as you go.

Yes, it works for blogs, local businesses, ecommerce, and service-based sites. The priority labels help you focus on what matters most for your site type. 

AEO (Answer Engine Optimization) helps your content appear in AI-generated answers on ChatGPT, Perplexity, and Google’s AI Overviews. As AI search grows, AEO is becoming just as important as traditional SEO.

GEO (Generative Engine Optimization) focuses on getting your brand cited by AI search engines, not just ranked on Google. While SEO targets algorithms, GEO targets how AI models retrieve and reference content.

Monthly for quick monitoring, quarterly for AEO and GEO signals, and annually for a full review. The maintenance cadence tab inside the sheet guides you through the exact schedule.

No; every item includes a plain-English “How to implement” column explaining what to do and which tools to use, so anyone on your team can action it.

  • One-time
  • Instant access
  • Use Across Unlimited Sites

Stop guessing.
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