Your 8 Concerns

Trackdown Report

by Track My Visibility
July 22, 2026

My Hair Shop: AI Visibility Report

Ranks #2 overall with 6% visibility, trailing Haarspullen by 1 percentage point. Appears in 6 of 100 prompts analyzed. Strong performance in direct comparison queries, but missing from broader beauty and salon category searches where competitors dominate.

AI Visibility

Prompt coverage

100

Net Sentiment

+74

#1. How often does AI mention me?

This breaks down your brand visibility in AI, showing summary of mentions and citations.

Overall Visibility

Share of tracked prompts where you appear at all

AI Visibility Breakdown by Prompt

Ranked #1 · Mentioned · Not mentioned

Ranked #1 3 6%

Mentioned 4 8%

Not mentioned 46 92%

#2. Where do I stand vs competitors?

A head-to-head look at how your brand and competitors appear across AI answers.

#1		Haarspullen - 7%
#2		My Hair Shop - 6%
#3		Haarshop.nl - 5%
#4		A&F Cosmetics - 2%
#5		JohnBeerens.com - 1%

Stay ahead of your competitors

One AI answer can shift the buyer’s choice. Get an alert the moment a competitor overtakes you on a prompt, so you react in days, not after losing a quarter of buyers to them.

#3. Which AI platforms cite me the most?

A platform-by-platform look at how visible your brand is across AI platforms

ChatGPT - 8%

Perplexity -4%

#4. Branded vs category prompt visibility

A look at how your brand performs in branded versus category searches.

Branded Prompts

3 prompts · visibility 83.3%

Non-branded (category) prompts

47 prompts · visibility 1.1%

Your brand appears in 83% of branded prompts and 1% of category prompts.

The actual questions your customers ask AI

A sample of tracked prompts and whether your brand showed up

Invisible Here

top beauty essentials brands for daily routines

where can I order hair coloring products online

where to buy beauty essentials online

where can I find salon brands online

top salon brands for professional haircare at home

Visible Here

online stores selling hair treatments in the Netherlands

My Hair Shop vs AF Cosmetics for shampoo and conditioners

My Hair Shop vs Haarspullen for hair treatments

My Hair Shop vs John Beerens for salon brands

Find the prompts that matter most for your brand

Generate relevant buyer questions across branded, category, comparison, and discovery searches, so you can track the prompts that actually influence visibility.

#5. How AI describes your brand?

See whether AI mentions your brand in a positive, neutral, or negative context.

+74

Mostly positive

This is working in your favor

A sentiment score here means AI is representing your brand well. The impression buyers are getting is a positive one. Now it is about making sure that impression gets stronger and reaches more people.

#6. Visibility gaps behind your AI performance

This shows which content and trust signals may be limiting how often AI cite your brand.

You

Top competitors avg

Where the gaps are

The specific signals limiting your AI visibility

Beauty Essentials Positioning

Kiehl's, The Ordinary, and Rituals lead daily routine queries; positioning gap versus international beauty brands.

Hair Coloring Category

Lyko and Notino capture hair coloring searches; lacks dedicated visibility in product-specific color queries.

Salon Brand Authority

Kérastase, Olaplex, Redken dominate professional haircare; limited presence versus premium salon-grade competitors.

Perplexity Model Coverage

Only 4% visibility on Perplexity versus 8% on ChatGPT; significant model-level distribution gap.

Knowing the gap is step one. Closing it is next.

Prioritize the content, source, and page-level actions most likely to improve how AI understands and includes your brand.

#7. Where does AI pull information?

The sources AI relies on most often when answering the buyer questions in this report.

Where AI looks

Top sources cited for your category

Cited in 31 Answers

Domain Rating 95

Co.uk

Cited in 30 Answers

Domain Rating 75

Youtube

Cited in 15 Answers

Domain Rating 99

Ulta

Cited in 14 Answers

Domain Rating 83

Haarspullen.nl

Cited in 7 Answers

Domain Rating 52

Source types

Of all citations AI uses, who owns the sites it pulls from

Your site 9 0.92%

Competitor sites 34 3.49%

Other 932 95.59%

Be the source AI trusts

Identify the pages, publishers, reviews, and communities most likely to influence how AI answers your target prompts, take inspiration, and grow your AI search visibility.

#8. What should you prioritize next?

A focused action plan based on the biggest opportunities found in your AI visibility report.

Your Roadmap

Ordered by what moves visibility fastest

Expand Salon Brand Content Strategy

Create comparison guides positioning against Ku00e9rastase, Olaplex, Redken salon brands.

Target Hair Coloring Search Intent

Develop dedicated landing pages for hair coloring product discovery and online ordering.

Strengthen Daily Beauty Routine Relevance

Build content linking hair care to broader beauty essentials and daily skincare routines.

Improve Perplexity AI Discoverability

Optimize schema markup and structured data for better Perplexity indexing and citation.

You're one step away from tracking this everyday.

This is a free one-week AI visibility snapshot for your brand. Inside Track My Visibility, you’ll see these data points update daily, across every engine, with alerts the moment a competitor moves ahead.