Your 8 Concerns

Trackdown Report

by Track My Visibility
July 24, 2026

Santa and Me: AI Visibility Report

Santa & Me ranks #1 with 10% visibility, appearing in 10 of 100 prompts analyzed. The brand leads direct comparisons but loses ground in broad category searches where larger retailers dominate.

AI Visibility

10%

Prompt coverage

100

Net Sentiment

+80

#1. How often does AI mention me?

This breaks down your brand visibility in AI, showing summary of mentions and citations.

Overall Visibility

Share of tracked prompts where you appear at all

AI Visibility Breakdown by Prompt

Ranked #1 · Mentioned · Not mentioned

Ranked #1 5 10%

Mentioned 5 10%

Not mentioned 45 90%

#2. Where do I stand vs competitors?

A head-to-head look at how your brand and competitors appear across AI answers.

#1		Santa & Me - 10%
#2		Ornemoi - 8%
#3		RetroFestive - 3%
#4		Personalized by Santa - 3%
#5		Santa'Ville - 2%

Stay ahead of your competitors

One AI answer can shift the buyer’s choice. Get an alert the moment a competitor overtakes you on a prompt, so you react in days, not after losing a quarter of buyers to them.

#3. Which AI platforms cite me the most?

A platform-by-platform look at how visible your brand is across AI platforms

ChatGPT - 10%

Perplexity -10%

#4. Branded vs category prompt visibility

A look at how your brand performs in branded versus category searches.

Branded Prompts

5 prompts · visibility 100%

Non-branded (category) prompts

45 prompts · visibility 0%

Your brand appears in 100% of branded prompts and 0% of category prompts.

The actual questions your customers ask AI

A sample of tracked prompts and whether your brand showed up

Invisible Here

glass vs wood ornaments for Christmas tree

where to buy special occasion gifts online Canada

where to buy unique holiday gift items in Calgary

where can I buy custom Christmas ornaments online

best brands for holiday gifts in Canada

Visible Here

Santa & Me vs Personalized By Santa for ornament brands for personalization

Santa & Me vs The Spirit of Christmas for special occasion gift brands

Santa & Me vs RetroFestive for festive decor brands

Santa & Me vs Santaville for holiday gift brands

Find the prompts that matter most for your brand

Generate relevant buyer questions across branded, category, comparison, and discovery searches, so you can track the prompts that actually influence visibility.

#5. How AI describes your brand?

See whether AI mentions your brand in a positive, neutral, or negative context.

+80

Mostly positive

This is working in your favor

A sentiment score here means AI is representing your brand well. The impression buyers are getting is a positive one. Now it is about making sure that impression gets stronger and reaches more people.

#6. Visibility gaps behind your AI performance

This shows which content and trust signals may be limiting how often AI cite your brand.

You

Top competitors avg

Where the gaps are

The specific signals limiting your AI visibility

Material & Product Depth

Competitors like Crate & Barrel capture material-focused queries Santa & Me misses entirely.

Geo-Specific Targeting

Local searches mention mapping services instead of personalized gift retailers.

Broad Category Authority

Mass-market brands like Roots and Lululemon dominate holiday gift category prompts.

Customization Education

Ornemoi and Etsy appear more in how-to and buying-guide style queries.

Knowing the gap is step one. Closing it is next.

Prioritize the content, source, and page-level actions most likely to improve how AI understands and includes your brand.

#7. Where does AI pull information?

The sources AI relies on most often when answering the buyer questions in this report.

Where AI looks

Top sources cited for your category

Etsy

Cited in 24 Answers

Domain Rating 94

Ornemoi.ca

Cited in 9 Answers

Domain Rating 0

Santaandme.ca

Cited in 9 Answers

Domain Rating 0

Cited in 14 Answers

Domain Rating 95

Alibaba

Cited in 12 Answers

Domain Rating 92

Source types

Of all citations AI uses, who owns the sites it pulls from

Your site 17 1.80%

Competitor sites 12 1.27%

Other 916 96.93%

Be the source AI trusts

Identify the pages, publishers, reviews, and communities most likely to influence how AI answers your target prompts, take inspiration, and grow your AI search visibility.

#8. What should you prioritize next?

A focused action plan based on the biggest opportunities found in your AI visibility report.

Your Roadmap

Ordered by what moves visibility fastest

Strengthen Material & Craftsmanship Content

Create detailed guides comparing ornament materials, durability, and personalization techniques.

Expand Local & Regional Visibility

Develop location-specific landing pages targeting Canadian cities and regional gift searches.

Build Educational Authority

Publish how-to content on custom keepsake selection, gifting occasions, and seasonal trends.

Amplify Comparison & Differentiation

Create comparison content positioning personalized ornaments against mass-market holiday gifts.

You're one step away from tracking this everyday.

This is a free one-week AI visibility snapshot for your brand. Inside Track My Visibility, you’ll see these data points update daily, across every engine, with alerts the moment a competitor moves ahead.