Your 8 Concerns

Trackdown Report

by Track My Visibility
June 19, 2026

Elemis: AI Visibility Report

ELEMIS ranks #3 with 14% visibility, trailing La Mer by 6 points. Perplexity coverage is critically weak at 8%, while ChatGPT drives most mentions. Marine and luxury positioning gaps versus La Mer dominate missed opportunities.

AI Visibility

14%

Prompt coverage

Net Sentiment

+75

#1. How often does AI mention me?

This breaks down your brand visibility in AI, showing summary of mentions and citations.

Overall Visibility

Share of tracked prompts where you appear at all

AI Visibility Breakdown by Prompt

Ranked #1 · Mentioned · Not mentioned

Ranked #1 7 14%

Mentioned 10 20%

Not mentioned 40 80%

#2. Where do I stand vs competitors?

A head-to-head look at how your brand and competitors appear across AI answers.

#1		La Mer - 20%
#2		Cetaphil - 14%
#3		ELEMIS - 14%
#4		The Ordinary - 13%
#5		Augustinus Bader - 11%

Stay ahead of your competitors

One AI answer can shift the buyer’s choice. Get an alert the moment a competitor overtakes you on a prompt, so you react in days, not after losing a quarter of buyers to them.

#3. Which AI platforms cite me the most?

A platform-by-platform look at how visible your brand is across AI platforms

ChatGPT - 20%

Perplexity -8%

#4. Branded vs category prompt visibility

A look at how your brand performs in branded versus category searches.

Branded Prompts

2 prompts · visibility 100%

Non-branded (category) prompts

48 prompts · visibility 10.4%

Your brand appears in 100% of branded prompts and 10% of category prompts.

The actual questions your customers ask AI

A sample of tracked prompts and whether your brand showed up

Invisible Here

Stores offering moisturizing creams with SPF protection

Which brands offer fragrance-free anti-aging skincare lines?

is buying serums online safe for sensitive skin

Vitamin c serums clean beauty no fragrance

Best algae based skincare clean formulas

Visible Here

Elemis or medik8 for anti aging which should i buy

Makeup remover balm top picks

Rank collagen-boosting night creams

Is liz earle or elemis better for dry sensitive skin

Find the prompts that matter most for your brand

Generate relevant buyer questions across branded, category, comparison, and discovery searches, so you can track the prompts that actually influence visibility.

#5. How AI describes your brand?

See whether AI mentions your brand in a positive, neutral, or negative context.

+75

Mostly positive

This is working in your favor

A sentiment score here means AI is representing your brand well. The impression buyers are getting is a positive one. Now it is about making sure that impression gets stronger and reaches more people.

#6. Visibility gaps behind your AI performance

This shows which content and trust signals may be limiting how often AI cite your brand.

You

Top competitors avg

Where the gaps are

The specific signals limiting your AI visibility

Perplexity Model Coverage

Absent from marine skincare and luxury winter moisturizer queries where ChatGPT ranks top three.

Marine Positioning vs La Mer

La Mer dominates ocean-derived and marine cream alternatives; ELEMIS rarely surfaces in comparisons.

SPF Moisturizer Segment

Missing from SPF-protection queries where Cetaphil and Clinique capture mentions instead.

Clean Beauty Narrative

Underrepresented in fragrance-free and clean formula discussions versus The Ordinary and CeraVe.

Knowing the gap is step one. Closing it is next.

Prioritize the content, source, and page-level actions most likely to improve how AI understands and includes your brand.

#7. Where does AI pull information?

The sources AI relies on most often when answering the buyer questions in this report.

Where AI looks

Top sources cited for your category

Cited in 21 Answers

Domain Rating 95

Youtube

Cited in 15 Answers

Domain Rating 99

Vogue

Cited in 20 Answers

Domain Rating 91

Boots

Cited in 11 Answers

Domain Rating 82

Whowhatwear

Cited in 15 Answers

Domain Rating 83

Source types

Of all citations AI uses, who owns the sites it pulls from

Your site 0 0.00%

Competitor sites 4 0.41%

Other 962 99.59%

Be the source AI trusts

Identify the pages, publishers, reviews, and communities most likely to influence how AI answers your target prompts, take inspiration, and grow your AI search visibility.

#8. What should you prioritize next?

A focused action plan based on the biggest opportunities found in your AI visibility report.

Your Roadmap

Ordered by what moves visibility fastest

Expand Perplexity AI Presence

Audit and optimize schema markup for marine skincare product attributes.

Strengthen Marine Differentiation

Create comparison content positioning ELEMIS marine benefits against La Mer alternatives.

Target SPF Moisturizer Segment

Develop product pages and content emphasizing SPF-protection moisturizer formulations.

Build Clean Beauty Authority

Publish educational guides on fragrance-free and clean formula benefits and certifications.

Leverage Luxury UK Positioning

Create localized content for UK luxury skincare searches to capture winter moisturizer demand.

You're one step away from tracking this everyday.

This is a free one-week AI visibility snapshot for your brand. Inside Track My Visibility, you’ll see these data points update daily, across every engine, with alerts the moment a competitor moves ahead.