How to Improve Your Al Visibility: A 90-Day Playbook
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Wed 2 Sept. 7:30 PM IST

How to Improve AI Visibility

See what AI says about your brand. Get your free

Trackdown Report

Spec-Tech Industrial Electric: AI Visibility Report

Spec-Tech ranks #3 with 2% visibility, trailing Galco by 3 percentage points. The brand appears in only 2 of 100 prompts analyzed. Strong sentiment (+75) masks a critical coverage gap across product-specific and comparison queries.

AI Visibility

2%

Prompt coverage

2

/

100

Net Sentiment

+75

#1. How often does AI mention me?

This breaks down your brand visibility in AI, showing summary of mentions and citations.

Overall Visibility

Share of tracked prompts where you appear at all

AI Visibility Breakdown by Prompt

Ranked #1 · Mentioned · Not mentioned

Ranked #1 1 2%
Mentioned 1 2%
Not mentioned 49 98%

Your biggest issue is not ranking lower; it's being absent from the majority of conversations happening in your category.

#2. Where do I stand vs competitors?

A head-to-head look at how your brand and competitors appear across AI answers.

#1
Galco - 5%
#2
Wesco - 3%
#3
Spec-Tech Industrial Electric - 2%
#4
PowerTech Controls - 2%
#5
Industrial Controls Distributors - 1%

Two brands are ahead of you, but the top spot is still within reach. Focus on improving your visibility signals.

Stay ahead of your competitors

One AI answer can shift the buyer’s choice. Get an alert the moment a competitor overtakes you on a prompt, so you react in days, not after losing a quarter of buyers to them.

#3. Which AI platforms cite me the most?

A platform-by-platform look at how visible your brand is across AI platforms

ChatGPT - 2%
Perplexity -2%

#4. Branded vs category prompt visibility

A look at how your brand performs in branded versus category searches.

Branded Prompts

1 prompts · visibility 100%

Non-branded (category) prompts

49 prompts · visibility 0%
Your brand appears in 100% of branded prompts and 0% of category prompts.

The actual questions your customers ask AI

A sample of tracked prompts and whether your brand showed up

Invisible Here
manual vs automatic motor starters for industrial use
oil-filled vs dry-type transformers for factories
where can I buy industrial enclosures online
shops selling motor starters for industrial equipment
order custom industrial controls for automation online
Visible Here
spec-tech industrial electric vs powertech controls for enclosures

Find the prompts that matter most for your brand

Generate relevant buyer questions across branded, category, comparison, and discovery searches, so you can track the prompts that actually influence visibility.

#5. How AI describes your brand?

See whether AI mentions your brand in a positive, neutral, or negative context.

+75
Mostly positive

This is working in your favor


A sentiment score here means AI is representing your brand well. The impression buyers are getting is a positive one. Now it is about making sure that impression gets stronger and reaches more people.

#6. Visibility gaps behind your AI performance

This shows which content and trust signals may be limiting how often AI cite your brand.

You
Top competitors avg

Where the gaps are

The specific signals limiting your AI visibility
Motor Starter Authority

Absent from manual vs automatic motor starter queries where Galco, ABB, and Schneider dominate.

Transformer Technical Depth

Missing from oil-filled vs dry-type transformer comparisons; Schneider and Bruce Electric lead.

E-Commerce Discoverability

Underrepresented in "where to buy" and "order online" prompts versus C3 Controls and Grainger.

Competitive Positioning

Appears in only 1 direct comparison prompt; Galco mentioned 5x more frequently overall.

Knowing the gap is step one. Closing it is next.

Prioritize the content, source, and page-level actions most likely to improve how AI understands and includes your brand.

#7. Where does AI pull information?

The sources AI relies on most often when answering the buyer questions in this report.

Where AI looks

Top sources cited for your category

Eaton
Cited in 19 Answers
Domain Rating 85
Se
Cited in 15 Answers
Domain Rating 88
Littelfuse
Cited in 5 Answers
Domain Rating 75
Grainger
Cited in 3 Answers
Domain Rating 80
Mordorintelligence
Cited in 6 Answers
Domain Rating 89

Source types

Of all citations AI uses, who owns the sites it pulls from

Your site 1 0.08%
Competitor sites 13 1.06%
Other 1211 98.86%

Only 0.08% of AI citations reference your website as a source. Most citations point toward third-party sources where your brand barely appears. Getting featured there can help you show up in more AI answers.

Be the source AI trusts

Identify the pages, publishers, reviews, and communities most likely to influence how AI answers your target prompts, take inspiration, and grow your AI search visibility.

#8. What should you prioritize next?

A focused action plan based on the biggest opportunities found in your AI visibility report.

Your Roadmap

Ordered by what moves visibility fastest

Expand Motor Control Content

Create detailed guides comparing manual and automatic motor starters for industrial applications.

Build Transformer Expertise

Develop technical comparison content on oil-filled versus dry-type transformers for factories.

Strengthen E-Commerce Presence

Optimize product pages for "buy online" and "order custom controls" search intent queries.

Amplify Competitive Positioning

Publish head-to-head comparison articles positioning against Galco and Wesco directly.

You're one step away from tracking this everyday.

This is a free one-week AI visibility snapshot for your brand. Inside Track My Visibility, you’ll see these data points update daily, across every engine, with alerts the moment a competitor moves ahead.

How we measured this

Study Parameters:

Total Prompts

100 unique prompts tracked within TMV

AI Engines

ChatGPT, Perplexity

Time Window

Aug 20, 2026 to Aug 27, 2026

Category

Accessories & Hardware, Cable & Wire Management, Circuit Breakers, Controls, Drives, Enclosures, PLCs & HMIs

Intent Mix

Commercial-heavy with supporting informational, comparison, and trust queries