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How to Improve AI Visibility
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Copilot sits inside Windows, Edge and Office, where a lot of business research actually happens. See if it's mentioning you.
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Microsoft Copilot is the assistant built into Windows, the Edge browser and the Office apps. That placement matters more than the technology does. People reach for it during the workday, on a work machine, usually while researching something for their job. If you sell to businesses, a meaningful share of the people evaluating you are asking Copilot about your category without ever opening a search engine tab.
Copilot draws its web results from Bing’s index. That single fact has a very practical consequence: if Bing hasn’t crawled and indexed your pages, Copilot has nothing of yours to work with. Plenty of teams have solid Google coverage and patchy Bing coverage without realising it, because nobody’s been checking. It’s a fixable problem, but only once you know it exists.
Tracking Copilot means two things at once. Whether Copilot names you when someone asks about your category, and whether the underlying index has your pages at all.
We look at your site as Bing sees it, which is not always the same as how Google sees it.
Copilot skews toward work-related research, so the useful queries here tend to be practical and business-shaped.
Recording whether you're named, and which competitors come up instead.
Visibility on one side, Bing indexing on the other, so you know whether the problem is your content or your coverage.
Yes. Those are usually the best ones to use, since they’re the questions buyers ask right before a decision.
Hear how early adopters of our LLM visibility tool use it for tracking AI citations, URL-wise reports, and improving AI visibility.
Quick answers to the most common questions about AI Search and Track My Visibility.