Your 8 Concerns

Trackdown Report

by Track My Visibility
July 9, 2026

Door Entry Direct: AI Visibility Report

Ranked #4 with 8% visibility, trailing Hik Vision by 18 percentage points. Appears in niche comparison prompts but missing from broader category explainers and solution-focused queries. Strong sentiment (+77) suggests quality perception when mentioned.

AI Visibility

Prompt coverage

100

Net Sentiment

+77

#1. How often does AI mention me?

This breaks down your brand visibility in AI, showing summary of mentions and citations.

Overall Visibility

Share of tracked prompts where you appear at all

AI Visibility Breakdown by Prompt

Ranked #1 · Mentioned · Not mentioned

Ranked #1 4 8%

Mentioned 5 10%

Not mentioned 45 90%

#2. Where do I stand vs competitors?

A head-to-head look at how your brand and competitors appear across AI answers.

#1		Hik Vision - 26%
#2		Videx - 18%
#3		Ring - 13%
#4		Door Entry Direct - 8%
#5		Door Entry Online - 7%

Stay ahead of your competitors

One AI answer can shift the buyer’s choice. Get an alert the moment a competitor overtakes you on a prompt, so you react in days, not after losing a quarter of buyers to them.

#3. Which AI platforms cite me the most?

A platform-by-platform look at how visible your brand is across AI platforms

ChatGPT - 10%

Perplexity -6%

#4. Branded vs category prompt visibility

A look at how your brand performs in branded versus category searches.

Branded Prompts

3 prompts · visibility 100%

Non-branded (category) prompts

47 prompts · visibility 2.1%

Your brand appears in 100% of branded prompts and 2% of category prompts.

The actual questions your customers ask AI

A sample of tracked prompts and whether your brand showed up

Invisible Here

keypad vs biometric keyless entry for offices

cost of video intercom systems for homes

shops selling cloud access control for businesses

top brands for video intercom systems UK

shops selling video intercoms with UK delivery

Visible Here

door entry direct vs other cloud access brands

door entry direct vs other video intercom brands

door entry direct vs other keyless entry brands

top-rated multi-tenant door entry kits

Find the prompts that matter most for your brand

Generate relevant buyer questions across branded, category, comparison, and discovery searches, so you can track the prompts that actually influence visibility.

#5. How AI describes your brand?

See whether AI mentions your brand in a positive, neutral, or negative context.

+77

Mostly positive

This is working in your favor

A sentiment score here means AI is representing your brand well. The impression buyers are getting is a positive one. Now it is about making sure that impression gets stronger and reaches more people.

#6. Visibility gaps behind your AI performance

This shows which content and trust signals may be limiting how often AI cite your brand.

You

Top competitors avg

Where the gaps are

The specific signals limiting your AI visibility

Category Authority Content

Absent from educational prompts about access control types and system comparisons competitors dominate.

Solution-Led Positioning

Underrepresented in cost and implementation queries where Hik Vision and Videx capture mindshare.

Product Depth Signals

Limited mention of specific product lines, certifications, or technical specifications versus competitors.

Perplexity Model Gap

Completely absent from Perplexity responses despite appearing in ChatGPT, halving potential reach.

Knowing the gap is step one. Closing it is next.

Prioritize the content, source, and page-level actions most likely to improve how AI understands and includes your brand.

#7. Where does AI pull information?

The sources AI relies on most often when answering the buyer questions in this report.

Where AI looks

Top sources cited for your category

Swiftlane

Cited in 21 Answers

Domain Rating 56

Youtube

Cited in 18 Answers

Domain Rating 99

Butterflymx

Cited in 13 Answers

Domain Rating 72

Dcsecurity

Cited in 13 Answers

Domain Rating 0

Doorentryonline

Cited in 11 Answers

Domain Rating 0

Source types

Of all citations AI uses, who owns the sites it pulls from

Your site 10 1.08%

Competitor sites 20 2.16%

Other 896 96.76%

Be the source AI trusts

Identify the pages, publishers, reviews, and communities most likely to influence how AI answers your target prompts, take inspiration, and grow your AI search visibility.

#8. What should you prioritize next?

A focused action plan based on the biggest opportunities found in your AI visibility report.

Your Roadmap

Ordered by what moves visibility fastest

Expand Educational Content Footprint

Create detailed guides comparing keyless entry technologies, biometric systems, and cloud access solutions.

Strengthen Technical Authority

Publish case studies, installation guides, and product specification sheets targeting B2B decision-makers.

Optimize for Perplexity Visibility

Develop structured data markup and ensure content answers common access control and door entry questions.

Build Comparison Content Strategy

Create head-to-head comparison pages against major competitors like Hik Vision and Videx.

You're one step away from tracking this everyday.

This is a free one-week AI visibility snapshot for your brand. Inside Track My Visibility, you’ll see these data points update daily, across every engine, with alerts the moment a competitor moves ahead.