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Moto Machines: AI Visibility Report

Moto Machines ranks #2 overall with 11% visibility, trailing RevZilla by 12 percentage points. The brand dominates Perplexity (14.29% visibility) but struggles on ChatGPT (8% visibility). Strong performance on product-specific queries masks gaps in broad category and protection gear discussions.

AI Visibility

11%

Prompt coverage

11

/

100

Net Sentiment

+67

#1. How often does AI mention me?

This breaks down your brand visibility in AI, showing summary of mentions and citations.

Overall Visibility

Share of tracked prompts where you appear at all

AI Visibility Breakdown by Prompt

Ranked #1 · Mentioned · Not mentioned

Ranked #1 6 12%
Mentioned 8 16%
Not mentioned 42 84%

Your biggest issue is not ranking lower; it's being absent from the majority of conversations happening in your category.

#2. Where do I stand vs competitors?

A head-to-head look at how your brand and competitors appear across AI answers.

#1
RevZilla - 23%
#2
Moto Machines - 11%
#3
J&P Cycles - 9%
#4
MotoSport - 5%
#5
Dennis Kirk - 5%

You’re just one step behind your top competitor, but ahead of the rest. This is a gap worth improving.

Stay ahead of your competitors

One AI answer can shift the buyer’s choice. Get an alert the moment a competitor overtakes you on a prompt, so you react in days, not after losing a quarter of buyers to them.

#3. Which AI platforms cite me the most?

A platform-by-platform look at how visible your brand is across AI platforms

ChatGPT - 8%
Perplexity -14.29%

#4. Branded vs category prompt visibility

A look at how your brand performs in branded versus category searches.

Branded Prompts

3 prompts · visibility 100%

Non-branded (category) prompts

47 prompts · visibility 5.4%
Your brand appears in 100% of branded prompts and 5% of category prompts.

The actual questions your customers ask AI

A sample of tracked prompts and whether your brand showed up

Invisible Here
order custom bike fitment accessories online
where can I buy motorcycle accessories online
where to shop for bike-specific accessories online
cost of motorcycle exhaust systems in 2024
top brands for motorcycle protection gear
Visible Here
universal vs bike-specific accessories for motorcycles
where to buy motorcycle protection accessories online
stores offering expandable motorcycle luggage options
brands selling motorcycle accessories with universal fit options

Find the prompts that matter most for your brand

Generate relevant buyer questions across branded, category, comparison, and discovery searches, so you can track the prompts that actually influence visibility.

#5. How AI describes your brand?

See whether AI mentions your brand in a positive, neutral, or negative context.

+67
Mostly positive

This is working in your favor


A sentiment score here means AI is representing your brand well. The impression buyers are getting is a positive one. Now it is about making sure that impression gets stronger and reaches more people.

#6. Visibility gaps behind your AI performance

This shows which content and trust signals may be limiting how often AI cite your brand.

You
Top competitors avg

Where the gaps are

The specific signals limiting your AI visibility
ChatGPT Coverage Deficit

Absent from 50% of ChatGPT responses while RevZilla and J&P Cycles maintain consistent presence.

Protection Gear Authority

Overshadowed by Alpinestars, Dainese, and Klim in protection-focused queries despite category relevance.

Broad Retail Positioning

Mentioned last in generic accessory shopping prompts; RevZilla and J&P Cycles lead general discovery.

Exhaust System Expertise

Appears alongside niche brands like FMF and ChapMoto rather than as primary exhaust authority.

Knowing the gap is step one. Closing it is next.

Prioritize the content, source, and page-level actions most likely to improve how AI understands and includes your brand.

#7. Where does AI pull information?

The sources AI relies on most often when answering the buyer questions in this report.

Where AI looks

Top sources cited for your category

Reddit
Cited in 33 Answers
Domain Rating 95
Revzilla
Cited in 27 Answers
Domain Rating 75
Alibaba
Cited in 32 Answers
Domain Rating 92
Youtube
Cited in 22 Answers
Domain Rating 99
Co.uk
Cited in 23 Answers
Domain Rating 75

Source types

Of all citations AI uses, who owns the sites it pulls from

Your site 5 0.54%
Competitor sites 86 9.33%
Other 831 90.13%

Only 0.54% of AI citations reference your website as a source. Most citations point toward third-party sources where your brand barely appears. Getting featured there can help you show up in more AI answers.

Be the source AI trusts

Identify the pages, publishers, reviews, and communities most likely to influence how AI answers your target prompts, take inspiration, and grow your AI search visibility.

#8. What should you prioritize next?

A focused action plan based on the biggest opportunities found in your AI visibility report.

Your Roadmap

Ordered by what moves visibility fastest

Expand ChatGPT Content Footprint

Create detailed product comparison guides targeting ChatGPT indexing patterns and user queries.

Build Protection Gear Authority

Develop comprehensive protection gear buying guides with safety certifications and brand comparisons.

Strengthen Exhaust System Positioning

Publish performance specs, installation guides, and compatibility matrices for exhaust systems.

Optimize Universal Fit Messaging

Leverage Perplexity strength by expanding content on universal vs bike-specific accessory benefits.

You're one step away from tracking this everyday.

This is a free one-week AI visibility snapshot for your brand. Inside Track My Visibility, you’ll see these data points update daily, across every engine, with alerts the moment a competitor moves ahead.

How we measured this

Study Parameters:

Total Prompts

100 unique prompts tracked within TMV

AI Engines

Perplexity, ChatGPT

Time Window

Jun 5, 2026 to Jun 12, 2026

Category

motorcycle accessories, motorcycle luggage, motorcycle protection, motorcycle exhaust systems, motorcycle guards, motorcycle parts

Intent Mix

Commercial-heavy with supporting informational, comparison, and trust queries