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Complete E-E-A-T Checklist for Trust & Rankings

Everything you need to dominate AI search

A single Google Sheet with 250 pre-built checks, auto-scoring formulas, and clear priorities; ready to use on any website, any industry.

E-E-A-T Overview

Experience Signals

Expertise Signals

Authority Signals

Trust Signals

Quick E-E-A-T Wins

Built-in Scoring & Interpretation

Score each E-E-A-T signal and see where you land: 0-50% Critical, 51-75% Average, 76-100% Strong. Prioritize fixes with clarity.

Audit & Maintenance Cadence

Monthly, quarterly, and annual review tasks including author credibility checks, trust signal audits, and content freshness cycles.

Actionable How-to for Every Item

Each of the 40 E-E-A-T signals includes a detailed "How to implement" column not just what to fix, but exactly how to do it.

AI Citation Visibility Tracking

Includes checklist items for monitoring brand presence across Al platforms, unique to Track My Visibility's modern search trust approach.

Author & expertise signal audit

A dedicated checklist to verify author bios, credentials, bylines, and on page expertise signals-th core of E-E-A-T compliance

Trust & authority scor by pillar

Each signal maps to an E-E-A-T pillar, so you know exactly what you’re strengthening.

What practitioners are saying

"We ran this across three client sites in one afternoon. Found trust gaps we had been missing for months. The section scores make it incredibly easy to prioritize what to fix first."

"I've tried other EEAT resources and they were vague. This gave me a specific action list quickly. The 'How to Implement' column on every item is what makes it genuinely different."

"The Audit & Maintenance section is what sets this apart. It's the only EEAT checklist that tells you what to do after the audit and how often. My team now runs this quarterly."

Got Doubts?

Quick answers to the most common questions about AI Search and Track My Visibility.

How do I get started with the E-E-A-T checklist?

Download the sheet, open the E-E-A-T Overview tab, and score each signal based on your current site. The checklist will show you exactly where your gaps are and which pillar to prioritize first.

What does E-E-A-T stand for?

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness; the four dimensions Google’s Quality Raters use to evaluate whether content deserves to rank.

Is E-E-A-T a direct ranking factor?

Not directly, but it influences how Google’s Quality Raters assess your site, which feeds into ranking systems over time. Strong E-E-A-T consistently leads to better rankings, especially in competitive niches.

How is this checklist different from a regular SEO audit?

Most SEO audits focus on technical health. This checklist goes deeper; covering author credentials, trust indicators, and real-world experience signals that Google’s Quality Raters specifically look for.

How do I know which signals to fix first?

Every signal is scored, labeled by effort and impact, and mapped to one of the four E-E-A-T pillars; making it easy to spot quick wins and know exactly which dimension to strengthen first.

How often should I run an E-E-A-T audit?

Quarterly is ideal; especially after publishing new content, adding authors, or following a major Google algorithm update. Monthly spot-checks on trust signals are also recommended.

Become the site
Google trusts to rank.

Find every E-E-A-T weakness on your site and fix it with a structured, signal-by-signal checklist.