Your 8 Concerns

Trackdown Report

by Track My Visibility
May 19, 2026

Rare Beauty: AI Visibility Report

Rare Beauty ranks #2 with 8% visibility, trailing e.l.f. Cosmetics by 14 percentage points. The brand appears in niche, values-driven queries like cruelty-free and festival makeup, but misses mainstream product categories where competitors dominate.

AI Visibility

Prompt coverage

Net Sentiment

+74

#1. How often does AI mention me?

This breaks down your brand visibility in AI, showing summary of mentions and citations.

Overall Visibility

Share of tracked prompts where you appear at all

AI Visibility Breakdown by Prompt

Ranked #1 · Mentioned · Not mentioned

Ranked #1 2 8%

Mentioned 4 16%

Not mentioned 21 84%

#2. Where do I stand vs competitors?

A head-to-head look at how your brand and competitors appear across AI answers.

#1		e.l.f. Cosmetics - 22%
#2		Rare Beauty - 8%
#3		Fenty Beauty - 8%
#4		Glossier - 6%
#5		Tower 28 Beauty - 0%

Stay ahead of your competitors

One AI answer can shift the buyer’s choice. Get an alert the moment a competitor overtakes you on a prompt, so you react in days, not after losing a quarter of buyers to them.

#3. Which AI platforms cite me the most?

A platform-by-platform look at how visible your brand is across AI platforms

ChatGPT - 12%

Perplexity -4%

#4. Branded vs category prompt visibility

A look at how your brand performs in branded versus category searches.

Branded Prompts

0 prompts · visibility 0%

Non-branded (category) prompts

25 prompts · visibility 8%

Your brand appears in 8% of category prompts. This shows how often AI mentions or recommends you when buyers search by product, need, or category rather than by brand name.

The actual questions your customers ask AI

A sample of tracked prompts and whether your brand showed up

Invisible Here

best hydrating lipsticks for everyday wear

Best highlighters for glass skin look

What to use for dewy but sweat-resistant finish

Minimal makeup kit for beginners

Best dewy foundation for dry skin

Visible Here

buy certified cruelty free makeup online

Waterproof liquid blush for beach vacations

Festival season face and body highlighter picks

K-beauty style tints alternatives worldwide

Find the prompts that matter most for your brand

Generate relevant buyer questions across branded, category, comparison, and discovery searches, so you can track the prompts that actually influence visibility.

#5. How AI describes your brand?

See whether AI mentions your brand in a positive, neutral, or negative context.

+74

Mostly positive

This is working in your favor

A sentiment score here means AI is representing your brand well. The impression buyers are getting is a positive one. Now it is about making sure that impression gets stronger and reaches more people.

#6. Visibility gaps behind your AI performance

This shows which content and trust signals may be limiting how often AI cite your brand.

You

Top competitors avg

Where the gaps are

The specific signals limiting your AI visibility

Everyday Lip Care

Missing from hydrating lipstick queries where L'Oréal and Revlon lead.

Beginner-Focused Content

Absent from minimal makeup kit prompts dominated by e.l.f. and Maybelline.

Foundation Expertise

Underrepresented in dewy foundation discussions versus Glossier.

Perplexity Model Gap

Invisible in festival and K-beauty queries on Perplexity engine.

Knowing the gap is step one. Closing it is next.

Prioritize the content, source, and page-level actions most likely to improve how AI understands and includes your brand.

#7. Where does AI pull information?

The sources AI relies on most often when answering the buyer questions in this report.

Where AI looks

Top sources cited for your category

Youtube

Cited in 20 Answers

Domain Rating 99

Cited in 9 Answers

Domain Rating 95

Ulta

Cited in 8 Answers

Domain Rating 83

Alibaba

Cited in 12 Answers

Domain Rating 92

Sephora

Cited in 10 Answers

Domain Rating 87

Source types

Of all citations AI uses, who owns the sites it pulls from

Your site 0 0.00%

Competitor sites 2 0.40%

Other 500 99.60%

Be the source AI trusts

Identify the pages, publishers, reviews, and communities most likely to influence how AI answers your target prompts, take inspiration, and grow your AI search visibility.

#8. What should you prioritize next?

A focused action plan based on the biggest opportunities found in your AI visibility report.

Your Roadmap

Ordered by what moves visibility fastest

Expand Lip Product Positioning

Create content targeting hydrating lipstick benefits and formulation science.

Build Beginner-Friendly Narratives

Develop starter kit guides and minimal makeup tutorials for entry-level audiences.

Strengthen Foundation Authority

Publish foundation wear tests and skin-type matching guides across channels.

Increase Perplexity Visibility

Optimize schema markup and structured data for festival and trend-based queries.

You're one step away from tracking this everyday.

This is a free one-week AI visibility snapshot for your brand. Inside Track My Visibility, you’ll see these data points update daily, across every engine, with alerts the moment a competitor moves ahead.