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Trackdown Report

Door Entry Direct

Ranked #4 with 8% visibility, trailing Hik Vision by 18 percentage points. Appears in niche comparison prompts but missing from broader category explainers and solution-focused queries. Strong sentiment (+77) suggests quality perception when mentioned.

AI Visibility

8%

Prompt coverage

8

/

100

Net Sentiment

+77

#1. How often does AI mention me?

This breaks down your brand visibility in AI, showing summary of mentions and citations.

Where the gaps are

The six signals AI weighs before naming a brand

AI Visibility Breakdown by Prompt

Ranked #1 · Mentioned · Not mentioned

Ranked #1 4 8%
Mentioned 5 10%
Not mentioned 45 90%

Your biggest issue is not ranking lower; it's being absent from the majority of conversations happening in your category.

#2. Where do I stand vs competitors?

A head-to-head look at how your brand and competitors appear across AI answers.

#1
Hik Vision - 26%
#2
Videx - 18%
#3
Ring - 13%
#4
Door Entry Direct - 8%
#5
Door Entry Online - 7%

Three brands rank above you, but your position can still improve with the right visibility work.

Your competitors are ahead.

One AI answer can shift the buyer’s choice. Get an alert the moment a competitor overtakes you on a prompt, so you react in days, not after losing a quarter of buyers to them.

#3. Which AI platforms cite me the most?

A platform-by-platform look at how visible your brand is across AI platforms

ChatGPT - 10%
Perplexity -6%

#4. Branded vs category prompt visibility

You show up when buyers search your brand, but disappear when they search the category.

Branded Prompts
3 prompts · visibility 100%
Non-branded (category) prompts
47 prompts · visibility 2.1%
Your brand shows up when searched by name, but it’s largely absent from the category prompts where most new buyers are actually looking.

The actual questions your customers ask AI

A sample of tracked prompts and whether your brand showed up

Invisible Here
keypad vs biometric keyless entry for offices
cost of video intercom systems for homes
shops selling cloud access control for businesses
top brands for video intercom systems UK
shops selling video intercoms with UK delivery
Visible Here
door entry direct vs other cloud access brands
door entry direct vs other video intercom brands
door entry direct vs other keyless entry brands
top-rated multi-tenant door entry kits

Find the prompts that matter most for your brand

Generate relevant buyer questions across branded, category, comparison, and discovery searches, so you can track the prompts that actually influence visibility.

#5. How AI describes your brand?

See whether AI mentions your brand in a positive, neutral, or negative context.

+77
Mostly positive

This is working in your favor


A sentiment score here means AI is representing your brand well. The impression buyers are getting is a positive one. Now it is about making sure that impression gets stronger and reaches more people.

#6. Visibility gaps behind your AI performance

This shows which content and trust signals may be limiting how often AI cite your brand.

You
Top competitors avg

Where the gaps are

The six signals AI weighs before naming a brand

Category Authority Content

Absent from educational prompts about access control types and system comparisons competitors dominate.

Solution-Led Positioning

Underrepresented in cost and implementation queries where Hik Vision and Videx capture mindshare.

Product Depth Signals

Limited mention of specific product lines, certifications, or technical specifications versus competitors.

Perplexity Model Gap

Completely absent from Perplexity responses despite appearing in ChatGPT, halving potential reach.

Knowing the gap is step one. Closing it is next.

Prioritize the content, source, and page-level actions most likely to improve how AI understands and includes your brand.

#7. Where does AI pull information?

The sources AI relies on most often when answering the buyer questions in this report.

Where AI looks

Top sources cited for your category

Swiftlane
Cited in 21 Answers
Domain Rating 56
Youtube
Cited in 18 Answers
Domain Rating 99
Butterflymx
Cited in 13 Answers
Domain Rating 72
Dcsecurity
Cited in 13 Answers
Domain Rating 0
Doorentryonline
Cited in 11 Answers
Domain Rating 0

Source types

Of all citations AI uses, who owns the sites it pulls from

Your site 10 1.08%
Competitor sites 20 2.16%
Other 896 96.76%

Only 1.08% of AI citations reference your website as a source. Most citations point toward third-party sources where your brand barely appears. Getting featured there can help you show up in more AI answers.

Be the source AI trusts

Identify the pages, publishers, reviews, and communities most likely to influence how AI answers your target prompts, take inspiration, and grow your AI search visibility.

#8. What should you prioritize next?

A focused action plan based on the biggest opportunities found in your AI visibility report.

Your Roadmap

Ordered by what moves visibility fastest

Expand Educational Content Footprint

Create detailed guides comparing keyless entry technologies, biometric systems, and cloud access solutions.

Strengthen Technical Authority

Publish case studies, installation guides, and product specification sheets targeting B2B decision-makers.

Optimize for Perplexity Visibility

Develop structured data markup and ensure content answers common access control and door entry questions.

Build Comparison Content Strategy

Create head-to-head comparison pages against major competitors like Hik Vision and Videx.

You're one step away from tracking this everyday.

This is a free one-week AI visibility data for your brand. Inside Track My Visibility you see this data points update daily, across every engine, with alerts the moment a competitor move ahead.

How we measured this

Study Parameters:

Total Prompts

100 unique prompts tracked within TMV

AI Engines

ChatGPT, Perplexity

Time Window

Jul 2, 2026 to Jul 9, 2026

Category

Door Entry Systems, Access Control Solutions, CCTV Security Cameras, Electric Locking Systems, PoE Network Switches, Security Installation Tools, Wireless Access Controllers

Intent Mix

Commercial-heavy with supporting informational, comparison, and trust queries