Your 8 Concerns

Trackdown Report

by Track My Visibility
July 21, 2026

Feather and Frost: AI Visibility Report

Feather & Frost ranks #1 with 9% visibility, but faces a 91% coverage gap across 100 prompts. The brand dominates recycled silver and wildlife-themed searches, yet remains absent from broader gift and material-specific queries where larger competitors like Links of London and Thomas Sabo appear.

AI Visibility

Prompt coverage

100

Net Sentiment

+82

#1. How often does AI mention me?

This breaks down your brand visibility in AI, showing summary of mentions and citations.

Overall Visibility

Share of tracked prompts where you appear at all

AI Visibility Breakdown by Prompt

Ranked #1 · Mentioned · Not mentioned

Ranked #1 5 10%

Mentioned 6 12%

Not mentioned 44 88%

#2. Where do I stand vs competitors?

A head-to-head look at how your brand and competitors appear across AI answers.

#1		Feather & Frost - 9%
#2		Alex Monroe - 5%
#3		Grace and Flora - 3%
#4		Talisman Kind - 2%
#5		Wildpath Collection - 0%

Stay ahead of your competitors

One AI answer can shift the buyer’s choice. Get an alert the moment a competitor overtakes you on a prompt, so you react in days, not after losing a quarter of buyers to them.

#3. Which AI platforms cite me the most?

A platform-by-platform look at how visible your brand is across AI platforms

ChatGPT - 10%

Perplexity -8%

#4. Branded vs category prompt visibility

A look at how your brand performs in branded versus category searches.

Branded Prompts

3 prompts · visibility 100%

Non-branded (category) prompts

47 prompts · visibility 3.2%

Your brand appears in 100% of branded prompts and 3% of category prompts.

The actual questions your customers ask AI

A sample of tracked prompts and whether your brand showed up

Invisible Here

where can i buy copper jewellery online uk

leading brands for handcrafted coin jewellery uk

online stores selling coin jewellery in the uk

top copper jewellery brands for handmade gifts

best sterling silver jewellery brands for gifts

Visible Here

stores offering recycled silver wildlife jewellery

stores selling recycled sterling silver jewellery

Feather & Frost vs Talisman Kind for coin jewellery

Feather & Frost vs Wild Path for copper jewellery

Find the prompts that matter most for your brand

Generate relevant buyer questions across branded, category, comparison, and discovery searches, so you can track the prompts that actually influence visibility.

#5. How AI describes your brand?

See whether AI mentions your brand in a positive, neutral, or negative context.

+82

Overwhelmingly positive

This is your most valuable strength

A sentiment score this high means AI consistently represents your brand in a positive way. Buyers are receiving a strong impression each time your name comes up. The sentiment is strong. Now, increasing visibility is the only thing left to focus on.

#6. Visibility gaps behind your AI performance

This shows which content and trust signals may be limiting how often AI cite your brand.

You

Top competitors avg

Where the gaps are

The specific signals limiting your AI visibility

Copper Material Positioning

Absent from copper jewellery searches despite offering copper pieces; Copper Fayre and MaisyPlum dominate.

Handcrafted Coin Jewellery

Missing from coin jewellery prompts where Alex Monroe and Astley Clarke lead consistently.

Gift-Focused Messaging

Underrepresented in gift-oriented queries; larger brands like Thomas Sabo and ChloBo capture this intent.

Perplexity Model Coverage

Only 8% visibility on Perplexity versus 10% on ChatGPT; content optimization needed for this engine.

Knowing the gap is step one. Closing it is next.

Prioritize the content, source, and page-level actions most likely to improve how AI understands and includes your brand.

#7. Where does AI pull information?

The sources AI relies on most often when answering the buyer questions in this report.

Where AI looks

Top sources cited for your category

Co.uk

Cited in 54 Answers

Domain Rating 75

Etsy

Cited in 37 Answers

Domain Rating 94

Cited in 23 Answers

Domain Rating 95

Alibaba

Cited in 13 Answers

Domain Rating 92

Featherandfrost

Cited in 10 Answers

Domain Rating 0

Source types

Of all citations AI uses, who owns the sites it pulls from

Your site 11 1.17%

Competitor sites 17 1.81%

Other 912 97.02%

Be the source AI trusts

Identify the pages, publishers, reviews, and communities most likely to influence how AI answers your target prompts, take inspiration, and grow your AI search visibility.

#8. What should you prioritize next?

A focused action plan based on the biggest opportunities found in your AI visibility report.

Your Roadmap

Ordered by what moves visibility fastest

Expand Copper Product Visibility

Create dedicated landing pages for copper jewellery with material-specific keywords.

Strengthen Coin Jewellery Authority

Develop educational content comparing coin jewellery styles and craftsmanship techniques.

Optimize Gift-Buying Messaging

Build gift guides and occasion-based collections targeting seasonal and milestone searches.

Boost Perplexity AI Presence

Audit and enhance schema markup for product structured data and brand entity recognition.

You're one step away from tracking this everyday.

This is a free one-week AI visibility snapshot for your brand. Inside Track My Visibility, you’ll see these data points update daily, across every engine, with alerts the moment a competitor moves ahead.