Your 8 Concerns

Trackdown Report

by Track My Visibility
July 22, 2026

Murphy Home: AI Visibility Report

Murphy Home ranks #2 with 10% visibility, trailing EZ Living Interiors by just 1 percentage point. The brand appears in 10 of 100 prompts analyzed. Key pattern: strong in direct comparison queries but underrepresented in category-focused and product-specific searches.

AI Visibility

10%

Prompt coverage

100

Net Sentiment

+72

#1. How often does AI mention me?

This breaks down your brand visibility in AI, showing summary of mentions and citations.

Overall Visibility

Share of tracked prompts where you appear at all

AI Visibility Breakdown by Prompt

Ranked #1 · Mentioned · Not mentioned

Ranked #1 5 10%

Mentioned 6 12%

Not mentioned 44 88%

#2. Where do I stand vs competitors?

A head-to-head look at how your brand and competitors appear across AI answers.

#1		EZ Living Interiors - 11%
#2		Murphy Home - 10%
#3		Harvey Norman - 10%
#4		DFS - 9%
#5		Corcoran's Furniture & Carpets - 4%

Stay ahead of your competitors

One AI answer can shift the buyer’s choice. Get an alert the moment a competitor overtakes you on a prompt, so you react in days, not after losing a quarter of buyers to them.

#3. Which AI platforms cite me the most?

A platform-by-platform look at how visible your brand is across AI platforms

ChatGPT - 12%

Perplexity -8%

#4. Branded vs category prompt visibility

A look at how your brand performs in branded versus category searches.

Branded Prompts

5 prompts · visibility 90%

Non-branded (category) prompts

45 prompts · visibility 1.1%

Your brand appears in 90% of branded prompts and 1% of category prompts.

The actual questions your customers ask AI

A sample of tracked prompts and whether your brand showed up

Invisible Here

glass vs wood dining tables for families

customize curtains for my living room online

best sofa brands for modern Irish homes

best mattress brands for side sleepers Ireland

where to buy dining room sets in Ireland

Visible Here

where can I buy mattresses in Ireland

Michael Murphy vs EZ Living Interiors for bedroom furniture

Michael Murphy vs Harvey Norman for mattresses in Ireland

Michael Murphy vs Corcoran's Furniture for dining furniture

Find the prompts that matter most for your brand

Generate relevant buyer questions across branded, category, comparison, and discovery searches, so you can track the prompts that actually influence visibility.

#5. How AI describes your brand?

See whether AI mentions your brand in a positive, neutral, or negative context.

+72

Mostly positive

This is working in your favor

A sentiment score here means AI is representing your brand well. The impression buyers are getting is a positive one. Now it is about making sure that impression gets stronger and reaches more people.

#6. Visibility gaps behind your AI performance

This shows which content and trust signals may be limiting how often AI cite your brand.

You

Top competitors avg

Where the gaps are

The specific signals limiting your AI visibility

Product-Specific Queries

Missing from mattress and sofa category searches where Emma, Simba, and IKEA dominate.

Educational Content

Competitors like EZ Living and Harvey Norman appear more frequently in explainer-style prompts.

Accessory & Decor

Absent from curtain and blind customization queries captured by Apollo Blinds and Curtainsdirect.

Perplexity Coverage

Visibility drops to 8% on Perplexity; missing from comparison and specialty product prompts.

Knowing the gap is step one. Closing it is next.

Prioritize the content, source, and page-level actions most likely to improve how AI understands and includes your brand.

#7. Where does AI pull information?

The sources AI relies on most often when answering the buyer questions in this report.

Where AI looks

Top sources cited for your category

Co.uk

Cited in 37 Answers

Domain Rating 75

Cited in 31 Answers

Domain Rating 95

Trustpilot

Cited in 9 Answers

Domain Rating 94

Ikea

Cited in 13 Answers

Domain Rating 91

Caseys.ie

Cited in 6 Answers

Domain Rating 27

Source types

Of all citations AI uses, who owns the sites it pulls from

Your site 7 0.66%

Competitor sites 34 3.20%

Other 1022 96.14%

Be the source AI trusts

Identify the pages, publishers, reviews, and communities most likely to influence how AI answers your target prompts, take inspiration, and grow your AI search visibility.

#8. What should you prioritize next?

A focused action plan based on the biggest opportunities found in your AI visibility report.

Your Roadmap

Ordered by what moves visibility fastest

Strengthen Mattress & Sofa Authority

Create detailed buying guides comparing mattress types and sofa styles for Irish homes.

Expand Accessory & Decor Offerings

Develop content showcasing curtains, blinds, and living room decor bundles available online.

Boost Perplexity Visibility

Optimize schema markup for product categories and comparison content to improve AI indexing.

Dominate Comparison Queries

Publish direct comparison articles against EZ Living, Harvey Norman, and DFS for key products.

You're one step away from tracking this everyday.

This is a free one-week AI visibility snapshot for your brand. Inside Track My Visibility, you’ll see these data points update daily, across every engine, with alerts the moment a competitor moves ahead.