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Trackdown Report

Strollay: AI Visibility Report

Strollay ranks #3 with 10% visibility, appearing in 10 of 100 prompts analyzed. The brand holds strong positioning in direct comparison queries but misses broad category searches where Biba and Kalki Fashion dominate. Sentiment remains solid at +62, but coverage gaps exist in festive wear and customization-focused searches.

AI Visibility

10%

Prompt coverage

10

/

100

Net Sentiment

+62

#1. How often does AI mention me?

This breaks down your brand visibility in AI, showing summary of mentions and citations.

Overall Visibility

Share of tracked prompts where you appear at all

AI Visibility Breakdown by Prompt

Ranked #1 · Mentioned · Not mentioned

Ranked #1 5 10%
Mentioned 5 10%
Not mentioned 45 90%

Your biggest issue is not ranking lower; it's being absent from the majority of conversations happening in your category.

#2. Where do I stand vs competitors?

A head-to-head look at how your brand and competitors appear across AI answers.

#1
Biba - 11%
#2
Kalki Fashion - 11%
#3
Strollay - 10%
#4
Manyavar - 6%
#5
Utsav Fashion - 6%

Two brands are ahead of you, but the top spot is still within reach. Focus on improving your visibility signals.

Stay ahead of your competitors

One AI answer can shift the buyer’s choice. Get an alert the moment a competitor overtakes you on a prompt, so you react in days, not after losing a quarter of buyers to them.

#3. Which AI platforms cite me the most?

A platform-by-platform look at how visible your brand is across AI platforms

ChatGPT - 10%
Perplexity -10%

#4. Branded vs category prompt visibility

A look at how your brand performs in branded versus category searches.

Branded Prompts

5 prompts · visibility 100%

Non-branded (category) prompts

45 prompts · visibility 0%
Your brand appears in 100% of branded prompts and 0% of category prompts.

The actual questions your customers ask AI

A sample of tracked prompts and whether your brand showed up

Invisible Here
top brands for festive wear for Indian weddings
customize kurtis online with sleeve length options
where can I buy festive occasion wear online
customize festive outfits online for special events
kurtis for women under 1000 online
Visible Here
Strollay vs Meena Bazaar for designer salwar suits
Strollay vs Utsav Fashion for festive occasion outfits
Strollay vs Kalki Fashion for ethnic saree brands for festive wear
Strollay vs Utsav Fashion for lehenga brands for bridal outfits

Find the prompts that matter most for your brand

Generate relevant buyer questions across branded, category, comparison, and discovery searches, so you can track the prompts that actually influence visibility.

#5. How AI describes your brand?

See whether AI mentions your brand in a positive, neutral, or negative context.

+62
Mostly positive

This is working in your favor


A sentiment score here means AI is representing your brand well. The impression buyers are getting is a positive one. Now it is about making sure that impression gets stronger and reaches more people.

#6. Visibility gaps behind your AI performance

This shows which content and trust signals may be limiting how often AI cite your brand.

You
Top competitors avg

Where the gaps are

The specific signals limiting your AI visibility
Festive Wear Authority

Biba and Kalki Fashion lead broad festive occasion queries; Strollay appears only in comparison contexts.

Customization Positioning

Specialized customization prompts favor niche players like DIYO and Andaaz Fashion over Strollay.

Budget-Conscious Segment

Marketplace aggregators and budget brands dominate sub-1000 rupee searches; Strollay underrepresented.

Educational Content Depth

Competitors lack detailed guides; opportunity to establish Strollay as ethnic wear education authority.

Knowing the gap is step one. Closing it is next.

Prioritize the content, source, and page-level actions most likely to improve how AI understands and includes your brand.

#7. Where does AI pull information?

The sources AI relies on most often when answering the buyer questions in this report.

Where AI looks

Top sources cited for your category

Youtube
Cited in 17 Answers
Domain Rating 99
Etsy
Cited in 14 Answers
Domain Rating 94
Myntra
Cited in 10 Answers
Domain Rating 80
Kalkifashion
Cited in 7 Answers
Domain Rating 61
Alibaba
Cited in 15 Answers
Domain Rating 92

Source types

Of all citations AI uses, who owns the sites it pulls from

Your site 3 0.31%
Competitor sites 50 5.21%
Other 907 94.48%

Only 0.31% of AI citations reference your website as a source. Most citations point toward third-party sources where your brand barely appears. Getting featured there can help you show up in more AI answers.

Be the source AI trusts

Identify the pages, publishers, reviews, and communities most likely to influence how AI answers your target prompts, take inspiration, and grow your AI search visibility.

#8. What should you prioritize next?

A focused action plan based on the biggest opportunities found in your AI visibility report.

Your Roadmap

Ordered by what moves visibility fastest

Strengthen Festive Wear Messaging

Create dedicated festive occasion wear guides targeting wedding and celebration searches.

Expand Customization Narrative

Develop content highlighting sleeve length, fit, and personalization options for kurtis.

Capture Budget-Conscious Audience

Build landing pages and content addressing affordable ethnic wear under specific price points.

Build Comparison Authority

Deepen existing comparison content with detailed product specs and styling recommendations.

Develop Category Explainers

Publish guides on saree types, salwar kameez styles, and lehenga occasions for SEO.

You're one step away from tracking this everyday.

This is a free one-week AI visibility snapshot for your brand. Inside Track My Visibility, you’ll see these data points update daily, across every engine, with alerts the moment a competitor moves ahead.

How we measured this

Study Parameters:

Total Prompts

100 unique prompts tracked within TMV

AI Engines

ChatGPT, Perplexity

Time Window

Jun 15, 2026 to Jun 22, 2026

Category

Sarees, Salwar Kameez, Lehenga Sarees, Ethnic Wear, Women's Fashion, Indian Occasion Wear, Designer-Inspired Outfits, Silk Sarees, Festive Wear

Intent Mix

Commercial-heavy with supporting informational, comparison, and trust queries