How to Improve Your Al Visibility: A 90-Day Playbook
Wed 2 Sept, 7:30 PM IST :
D
H
M

Wed 2 Sept. 7:30 PM IST

How to Improve AI Visibility

See what AI says about your brand. Get your free

Trackdown Report

Hi Vis Kings: AI Visibility Report

Hi Vis Kings ranks #2 with 6% visibility, trailing Portwest by 6 percentage points. The brand appears in 6 of 100 prompts analyzed. Key pattern: strong in direct comparison queries but absent from broader category searches where competitors dominate.

AI Visibility

6%

Prompt coverage

6

/

100

Net Sentiment

+63

#1. How often does AI mention me?

This breaks down your brand visibility in AI, showing summary of mentions and citations.

Overall Visibility

Share of tracked prompts where you appear at all

AI Visibility Breakdown by Prompt

Ranked #1 · Mentioned · Not mentioned

Ranked #1 4 8%
Mentioned 4 8%
Not mentioned 46 92%

Your biggest issue is not ranking lower; it's being absent from the majority of conversations happening in your category.

#2. Where do I stand vs competitors?

A head-to-head look at how your brand and competitors appear across AI answers.

#1
Portwest - 12%
#2
Hi Vis Kings - 6%
#3
Safety Depot - 6%
#4
HiVis Supply - 6%
#5
Reflective Apparel - 4%

You’re just one step behind your top competitor, but ahead of the rest. This is a gap worth improving.

Stay ahead of your competitors

One AI answer can shift the buyer’s choice. Get an alert the moment a competitor overtakes you on a prompt, so you react in days, not after losing a quarter of buyers to them.

#3. Which AI platforms cite me the most?

A platform-by-platform look at how visible your brand is across AI platforms

ChatGPT - 6%
Perplexity -6%

#4. Branded vs category prompt visibility

A look at how your brand performs in branded versus category searches.

Branded Prompts

3 prompts · visibility 83.3%

Non-branded (category) prompts

47 prompts · visibility 1.1%
Your brand appears in 83% of branded prompts and 1% of category prompts.

The actual questions your customers ask AI

A sample of tracked prompts and whether your brand showed up

Invisible Here
cost of safety shirts with reflective tape
customize work gloves with company logo online
best brands for work gloves for industrial workers
top brands for safety shirts for warehouse staff
where can I find safety pants for work
Visible Here
hi vis kings vs safety smart gear for safety shirts
hi vis kings vs hivis supply for safety vests
how much do hi vis safety pants cost
hi vis kings vs reflective apparel for rain jackets

Find the prompts that matter most for your brand

Generate relevant buyer questions across branded, category, comparison, and discovery searches, so you can track the prompts that actually influence visibility.

#5. How AI describes your brand?

See whether AI mentions your brand in a positive, neutral, or negative context.

+63
Mostly positive

This is working in your favor


A sentiment score here means AI is representing your brand well. The impression buyers are getting is a positive one. Now it is about making sure that impression gets stronger and reaches more people.

#6. Visibility gaps behind your AI performance

This shows which content and trust signals may be limiting how often AI cite your brand.

You
Top competitors avg

Where the gaps are

The specific signals limiting your AI visibility
Category Authority Gap

Portwest and Ergodyne lead broad safety apparel searches; Hi Vis Kings missing.

Product-Specific Visibility

Mechanix and Ansell dominate work glove queries; Hi Vis Kings underrepresented.

Model Consistency Issue

ChatGPT excludes brand from rain jacket comparison; Perplexity includes it.

Customization Positioning

Specialized vendors like Rush Order Tees outrank Hi Vis Kings on logo work.

Knowing the gap is step one. Closing it is next.

Prioritize the content, source, and page-level actions most likely to improve how AI understands and includes your brand.

#7. Where does AI pull information?

The sources AI relies on most often when answering the buyer questions in this report.

Where AI looks

Top sources cited for your category

Hiviskings
Cited in 6 Answers
Domain Rating 2
Hivissupply
Cited in 4 Answers
Domain Rating 39
Homedepot
Cited in 3 Answers
Domain Rating 90
Reddit
Cited in 3 Answers
Domain Rating 95
Alibaba
Cited in 4 Answers
Domain Rating 92

Source types

Of all citations AI uses, who owns the sites it pulls from

Your site 11 1.22%
Competitor sites 34 3.77%
Other 858 95.02%

Only 1.22% of AI citations reference your website as a source. Most citations point toward third-party sources where your brand barely appears. Getting featured there can help you show up in more AI answers.

Be the source AI trusts

Identify the pages, publishers, reviews, and communities most likely to influence how AI answers your target prompts, take inspiration, and grow your AI search visibility.

#8. What should you prioritize next?

A focused action plan based on the biggest opportunities found in your AI visibility report.

Your Roadmap

Ordered by what moves visibility fastest

Strengthen Schema for Product Categories

Implement structured data markup for all product types and specifications.

Build Comparison Content Assets

Create detailed comparison guides against Portwest, Mechanix, and Ansell.

Expand Educational Resources

Publish buying guides for work gloves, safety pants, and rain gear separately.

Develop Trust Signals

Add certifications, customer testimonials, and third-party safety ratings.

You're one step away from tracking this everyday.

This is a free one-week AI visibility snapshot for your brand. Inside Track My Visibility, you’ll see these data points update daily, across every engine, with alerts the moment a competitor moves ahead.

How we measured this

Study Parameters:

Total Prompts

100 unique prompts tracked within TMV

AI Engines

ChatGPT, Perplexity

Time Window

Aug 20, 2026 to Aug 27, 2026

Category

Safety Clothing, Hi Vis Rain Gear, Safety Vests, Work Gloves, Safety Glasses, Work Pants, Helly Hansen

Intent Mix

Commercial-heavy with supporting informational, comparison, and trust queries