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Which domains does Perplexity pull from most often, and how did that shift between July and August? This report ranks the sources earning the most citations across all tracked brands and tracks the month-over-month change.
Total citations tracked (Perplexity, Aug 2026)
Unique domains cited
Unique URLs cited
Share of all citations held by the top 10 domains
YouTube leads with 2.4% of all citations, giving it a clear advantage over every other domain. Marketplaces such as Etsy, Amazon, and Alibaba, along with platforms like LinkedIn, Clutch.co, and Shopify, make up much of the rest of the top 10.
Marketplaces have a strong presence. Etsy, Amazon, and Alibaba all appear near the top, which makes sense given the large number of ecommerce brands in this dataset.
nih.gov stands out from the rest. Its appearance in the top 10 suggests that health and wellness-related queries often bring in authoritative government sources.
Perplexity cites a wide range of sources. YouTube leads with just 2.4%, while the top 10 make up only about 10% of citations. With 31,186 unique domains cited, its sources are highly spread out.
| 1. YouTube | 2.4% |
| 2. reddit.com | 1.69% |
| 3. etsy.com | 1.06% |
| 4. amazon.com | 0.96% |
| 5. alibaba.com | 0.89% |
| 6. linkedin.com | 0.87% |
| 7. clutch.co | 0.73% |
| 8. shopify.com | 0.68% |
| 9. nih.gov | 0.58% |
| 10. ulta.com | 0.45% |
Same 10 domains, share of total citations, one month apart. July pulled from 185,519 total citations across 36,908 domains. August pulled from 140,952 across 31,186, a 24% drop in overall citation volume and 15.5% fewer unique domains cited.
Total citation volume, July → August
185,519 → 140,952
Unique domains cited, July → August
36,908 → 31,186
YouTube's share of citations, relative change
5.45% → 2.40%
Combined share held by these 10 domains
YouTube dropped 67%, almost triple the average decline. Reddit, Amazon, Shopify, nih.gov, and ulta.com all dropped by less than 24%, meaning they actually gained share even as their raw numbers fell.
B2B and wholesale sources lost the most ground. Alibaba, LinkedIn, and Clutch.co each dropped 34 to 42%, well past the average decline.
New in August’s top 15: hubspot.com, semrush.com, and zapier.com. None of these appeared in July’s top 15. tiktok.com, justdial.com, and cosmopolitan.com dropped out.
| 1. YouTube | -42.6 pts |
| 2. reddit.com | +7.5 pts |
| 3. etsy.com | -1.1 pts |
| 4. amazon.com | +12.8 pts |
| 5. alibaba.com | -17.8 pts |
| 6. linkedin.com | -17.3 pts |
| 7. clutch.co | -10.7 pts |
| 8. shopify.com | +20.4 pts |
| 9. nih.gov | +20.9 pts |
| 10. ulta.com | +6.2 pts |
At Track My Visibility, we collect citation data by monitoring AI-generated answers across platforms like ChatGPT, Perplexity, Google AI Overviews, and other AI search tools. We analyze which domains are cited, how often they appear, and where your brand stands against competing sources.
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We analyze citation data across AI-generated answers to understand which sources are trusted, how visibility changes, and what signals influence AI citation patterns.
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