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Trackdown Report

AV Market: AI Visibility Report

AV market ranks #2 with 5% visibility, trailing Gigatron by 1 percentage point. The brand appears in transactional and product-specific queries but is absent from category authority prompts dominated by international brands like Yamaha and Sony.

AI Visibility

5%

Prompt coverage

6

/

50

Net Sentiment

+68

#1. How often does AI mention me?

This breaks down your brand visibility in AI, showing summary of mentions and citations.

Overall Visibility

Share of tracked prompts where you appear at all

AI Visibility Breakdown by Prompt

Ranked #1 · Mentioned · Not mentioned

Ranked #1 2 4%
Mentioned 4 8%
Not mentioned 46 92%

Your biggest issue is not ranking lower; it's being absent from the majority of conversations happening in your category.

#2. Where do I stand vs competitors?

A head-to-head look at how your brand and competitors appear across AI answers.

#1
Gigatron - 6%
#2
AV market - 5%
#3
Audio plus - 3%
#4
4Audio - 2%
#5
Player.rs - 2%

You’re just one step behind your top competitor, but ahead of the rest. This is a gap worth improving.

Stay ahead of your competitors

One AI answer can shift the buyer’s choice. Get an alert the moment a competitor overtakes you on a prompt, so you react in days, not after losing a quarter of buyers to them.

#3. Which AI platforms cite me the most?

A platform-by-platform look at how visible your brand is across AI platforms

ChatGPT - 8%
Perplexity -2%

#4. Branded vs category prompt visibility

A look at how your brand performs in branded versus category searches.

Branded Prompts

1 prompts · visibility 100%

Non-branded (category) prompts

49 prompts · visibility 3.1%
Your brand appears in 100% of branded prompts and 3% of category prompts.

The actual questions your customers ask AI

A sample of tracked prompts and whether your brand showed up

Invisible Here
top audio equipment brands for home use in Serbia
order custom lighting setup for store pickup in Belgrade
price range for rechargeable batteries in Serbia
which stores sell headphones with noise cancellation feature
Battery chargers for AA and AAA batteries
Visible Here
av market vs other electronics stores for home gadgets
where can I buy HDMI cables in Belgrade
Outdoor TV antennas for houses near Belgrade
Where to buy home cinema bundles in belgrade

Find the prompts that matter most for your brand

Generate relevant buyer questions across branded, category, comparison, and discovery searches, so you can track the prompts that actually influence visibility.

#5. How AI describes your brand?

See whether AI mentions your brand in a positive, neutral, or negative context.

+68
Mostly positive

This is working in your favor


A sentiment score here means AI is representing your brand well. The impression buyers are getting is a positive one. Now it is about making sure that impression gets stronger and reaches more people.

#6. Visibility gaps behind your AI performance

This shows which content and trust signals may be limiting how often AI cite your brand.

You
Top competitors avg

Where the gaps are

The specific signals limiting your AI visibility
Authority Positioning Gap

International audio brands dominate category leadership queries where AV market is absent.

Perplexity Model Coverage

Brand missing entirely from Perplexity responses across multiple high-intent purchase prompts.

Specialty Category Gaps

Lighting and battery charger queries feature niche competitors instead of AV market.

Position Ranking Losses

Ranks second behind Gigatron and 4Audio in transactional Belgrade-specific searches.

Knowing the gap is step one. Closing it is next.

Prioritize the content, source, and page-level actions most likely to improve how AI understands and includes your brand.

#7. Where does AI pull information?

The sources AI relies on most often when answering the buyer questions in this report.

Where AI looks

Top sources cited for your category

Reddit
Cited in 48 Answers
Domain Rating 95
Youtube
Cited in 31 Answers
Domain Rating 99
Musicradar
Cited in 16 Answers
Domain Rating 79
Co.uk
Cited in 22 Answers
Domain Rating 75
Ubuy.rs
Cited in 10 Answers
Domain Rating 39

Source types

Of all citations AI uses, who owns the sites it pulls from

Your site 2 0.17%
Competitor sites 12 1.03%
Other 1153 98.80%

Only 0.17% of AI citations reference your website as a source. Most citations point toward third-party sources where your brand barely appears. Getting featured there can help you show up in more AI answers.

Be the source AI trusts

Identify the pages, publishers, reviews, and communities most likely to influence how AI answers your target prompts, take inspiration, and grow your AI search visibility.

#8. What should you prioritize next?

A focused action plan based on the biggest opportunities found in your AI visibility report.

Your Roadmap

Ordered by what moves visibility fastest

Build Category Authority Content

Create comparison guides positioning AV market against Yamaha, Denon, KEF.

Expand Perplexity Visibility

Optimize product schema markup for battery, lighting, and headphone category pages.

Dominate Local Purchase Intent

Develop Belgrade-specific landing pages for HDMI cables and home cinema bundles.

Strengthen Trust Signals

Add customer reviews, certifications, and inventory data to structured markup.

You're one step away from tracking this everyday.

This is a free one-week AI visibility snapshot for your brand. Inside Track My Visibility, you’ll see these data points update daily, across every engine, with alerts the moment a competitor moves ahead.

How we measured this

Study Parameters:

Total Prompts

100 unique prompts tracked within TMV

AI Engines

ChatGPT, Perplexity

Time Window

May 27, 2026 to Jun 3, 2026

Category

audio systems, headphones, digital TV equipment, satellite TV equipment, video surveillance, cables, batteries, chargers, lighting

Intent Mix

Commercial-heavy with supporting informational, comparison, and trust queries