An AI Visibility Study by Track My Visibility
Trackdown Report :
AV Market
Last Updated :
Analyzing how AV market, a Serbian electronics retailer, appears in AI-generated answers across audio, TV, surveillance, cables, batteries, and lighting categories.
🔥 Key Finding
AV market ranks #2 overall with 5% visibility across AI responses, trailing Gigatron by 1 percentage. The brand appears in 4 of 100 tracked prompts, showing strong positioning in transactional queries but missing from 96% of tracked searches. Sentiment remains positive at +68.
5%
Overall Visibility
The Coverage Problem
1.4
Average Position
The Prominence Strength
#2
Competitive Rank
+68
Net Sentiment
Overwhelmingly Positive
AI Engine Performance Breakdown
Each Al engine reveals a different facet of the same authority gap
ChatGPT rewards local relevance and transactional specificity in retail queries. AV market ranks #1 with 8% visibility, appearing in location-based purchase intent prompts where Belgrade and Serbia context matters.
Perplexity prioritizes brand authority and product expertise over local retailers. AV market ranks #2 with 2% visibility, appearing only in direct brand comparison queries where the retailer is explicitly named.
Top 5 Prompts Where the Brand Was Not Visible
Prompt:
Top audio equipment brands for home use in Serbia
Prompt:
Order custom lighting setup for store pickup in Belgrade
Prompt:
Price range for rechargeable batteries in Serbia
Gigatron
Prompt:
Which stores sell headphones with noise cancellation feature
Prompt:
Battery chargers for AA and AAA batteries
Prompt:
Top 4 Prompts Where the Brand Was Visible
AV market vs other electronics stores for home gadgets
Where can I buy HDMI cables in Belgrade
Outdoor TV antennas for houses near Belgrade
Where to buy home cinema bundles in belgrade
Top Competitors Frequently Mentioned
| Rank | Brand | Position | Visibility | Mentions |
|---|---|---|---|---|
| #1 |
Gigatron
|
1 | 6% | Appears in 6 responses |
| #2 |
|
1 | 5% | Appears in 5 responses |
| #3 |
|
1 | 3% | Appears in 3 responses |
| #4 |
|
1 | 2% | Appears in 2 responses |
| #5 |
|
1 | 2% | Appears in 2 responses |
Content Infrastructure Gap Analysis
Where content investment is needed to match or exceed competitive benchmarks in the six dimensions that AI systems prioritize for brand mentions
- Top Competitors Average
- Brand’s Current State
Why These Gaps Exist
Missing from category explainers
AV market doesn't appear in informational queries about audio equipment brands or product comparisons. Yamaha, KEF, and Denon dominate these searches, establishing authority AV market hasn't claimed.
Perplexity coverage gap
The brand appears in only 1 of 2 AI models tracked. Perplexity mentions AV market in just one prompt, while ChatGPT features it in three. This 50% model gap limits overall visibility.
Product-specific visibility weak
AV market misses specialized product queries like headphone noise cancellation, battery chargers, and lighting setups. Competitors like Sony, Bose, and Intra Lighting capture these niche searches instead.
No presence in advisory content
The brand doesn't appear in how-to or educational prompts about choosing antennas, surveillance systems, or audio setups. This limits trust-building opportunities where consumers seek guidance.
Strategic Recommendations
Expand content for product-specific queries
- Create detailed buying guides for headphones, cables, batteries.
- Optimize landing pages for noise cancellation, fast charging, LED lighting.
- Target long-tail product comparison keywords with educational content.
Build authority in category explainers
- Publish comparison articles: AV market vs premium brands.
- Create category primers on audio systems, surveillance, TV equipment.
- Develop resource hubs answering how-to questions about setup and selection.
Strengthen Perplexity model presence
- Secure mentions in expert roundups and product reviews.
- Build backlinks from authority sites in audio and electronics.
- Publish original research or data on Serbian electronics market trends.
Leverage transactional strength
- Expand local Belgrade and Serbia-specific landing pages.
- Optimize for store pickup and same-day delivery messaging.
- Create location-based bundle offers to capture more transactional queries.
What This Study Teaches About AI Visibility
Branded queries reward local retailers
AV market achieves 100% visibility in its own comparison prompt. Local ecommerce retailers win when consumers search by name or explicit brand comparison.
Transactional intent favors established retailers
The brand ranks #1 in ChatGPT for location-based purchase queries like HDMI cables and cinema bundles. Transactional searches reward local, accessible options.
Category searches favor global brands
Yamaha, KEF, and Denon dominate informational queries about audio equipment. Global brands establish authority in educational and comparison-driven searches.
Model diversity creates visibility gaps
AV market's 2% Perplexity visibility versus 8% ChatGPT shows model-specific ranking differences. Retailers need multi-model strategies to maximize reach.
Niche product queries remain uncontested
Specialized searches for battery chargers and lighting setups show low overall competition. AV market could capture these gaps with targeted product content.
Methodology
Study Parameters:
Total Prompts
100 unique prompts tracked within TMV
AI Engines
ChatGPT, Perplexity
Time Window
May 27, 2026 to Jun 3, 2026
Category
audio systems, headphones, digital TV equipment, satellite TV equipment, video surveillance, cables, batteries, chargers, lighting
Intent Mix
Commercial-heavy with supporting informational, comparison, and trust queries
Prompt Design:
- Each prompt mapped to one primary intent category (commercial, informational, comparison, trust/validation)
- Strong majority of non-branded prompts to test category authority vs brand recall
- Mix of release-focused and evergreen education questions mirroring natural AI usage
- Aligned with core themes: audio systems, headphones, cables, batteries
Limitations:
- AI responses evolve over time; results represent a snapshot of current behavior
- Prompt selection influences visibility patterns; different prompt sets may yield different results
- Brand-controlled content changes can rapidly affect AI visibility
- Results specific to ecommerce category; patterns may differ in other segments