Your 8 Concerns

Trackdown Report

by Track My Visibility
July 22, 2026

Boutique Rugby: AI Visibility Report

Boutique-Rugby ranks #1 with 24% visibility, appearing in 24 of 100 prompts. The brand leads on France-specific queries but loses ground on product-detail prompts like boot stud types and youth sizing, where Decathlon dominates.

AI Visibility

24%

Prompt coverage

100

Net Sentiment

+73

#1. How often does AI mention me?

This breaks down your brand visibility in AI, showing summary of mentions and citations.

Overall Visibility

Share of tracked prompts where you appear at all

AI Visibility Breakdown by Prompt

Ranked #1 · Mentioned · Not mentioned

Ranked #1 12 24%

Mentioned 16 32%

Not mentioned 34 68%

#2. Where do I stand vs competitors?

A head-to-head look at how your brand and competitors appear across AI answers.

#1		Boutique-Rugby - 24%
#2		Decathlon - 24%
#3		Rugby Store - 18%
#4		Intersport - 13%
#5		House of Rugby - 8%

Stay ahead of your competitors

One AI answer can shift the buyer’s choice. Get an alert the moment a competitor overtakes you on a prompt, so you react in days, not after losing a quarter of buyers to them.

#3. Which AI platforms cite me the most?

A platform-by-platform look at how visible your brand is across AI platforms

ChatGPT - 22%

Perplexity -26%

#4. Branded vs category prompt visibility

A look at how your brand performs in branded versus category searches.

Branded Prompts

5 prompts · visibility 100%

Non-branded (category) prompts

45 prompts · visibility 15.6%

Your brand appears in 100% of branded prompts and 15% of category prompts.

The actual questions your customers ask AI

A sample of tracked prompts and whether your brand showed up

Invisible Here

match vs training rugby balls for club use

molded vs screw-in studs for rugby boots

cost of rugby club supplies for small teams

online shops with official rugby balls in stock

where can I buy official rugby jerseys online

Visible Here

shops selling rugby club supplies in France

sites selling match day rugby gear in France

where can I get rugby team merchandise in France

current top rugby brands for equipment in France

Find the prompts that matter most for your brand

Generate relevant buyer questions across branded, category, comparison, and discovery searches, so you can track the prompts that actually influence visibility.

#5. How AI describes your brand?

See whether AI mentions your brand in a positive, neutral, or negative context.

+73

Mostly positive

This is working in your favor

A sentiment score here means AI is representing your brand well. The impression buyers are getting is a positive one. Now it is about making sure that impression gets stronger and reaches more people.

#6. Visibility gaps behind your AI performance

This shows which content and trust signals may be limiting how often AI cite your brand.

You

Top competitors avg

Where the gaps are

The specific signals limiting your AI visibility

Youth Sizing Coverage

Missing from Perplexity entirely on youth gear queries; Decathlon captures both model mentions.

Product Specification Content

Absent from boot stud comparison and ball type discussions where technical retailers rank higher.

Educational Authority

Competitors like Rugby Store and House of Rugby appear more often in cost and specification guides.

ChatGPT Model Gaps

Missing from apparel brand rankings and training equipment queries on ChatGPT platform.

Knowing the gap is step one. Closing it is next.

Prioritize the content, source, and page-level actions most likely to improve how AI understands and includes your brand.

#7. Where does AI pull information?

The sources AI relies on most often when answering the buyer questions in this report.

Where AI looks

Top sources cited for your category

Co.uk

Cited in 50 Answers

Domain Rating 75

Cited in 48 Answers

Domain Rating 95

Boutique-rugby

Cited in 25 Answers

Domain Rating 22

Rugbystuff

Cited in 39 Answers

Domain Rating 37

Decathlon.fr

Cited in 12 Answers

Domain Rating 83

Source types

Of all citations AI uses, who owns the sites it pulls from

Your site 39 4.16%

Competitor sites 56 5.98%

Other 842 89.86%

Be the source AI trusts

Identify the pages, publishers, reviews, and communities most likely to influence how AI answers your target prompts, take inspiration, and grow your AI search visibility.

#8. What should you prioritize next?

A focused action plan based on the biggest opportunities found in your AI visibility report.

Your Roadmap

Ordered by what moves visibility fastest

Expand Youth Gear Content Strategy

Create detailed sizing guides and youth-specific product comparison content for all age groups.

Build Technical Product Authority

Develop comparison articles on boot stud types, ball specifications, and training equipment features.

Strengthen ChatGPT Visibility

Optimize schema markup for apparel brand rankings and training equipment product categories.

Increase Educational Depth

Publish buyer guides on cost, durability, and performance across club supply categories.

You're one step away from tracking this everyday.

This is a free one-week AI visibility snapshot for your brand. Inside Track My Visibility, you’ll see these data points update daily, across every engine, with alerts the moment a competitor moves ahead.