Your 8 Concerns

Trackdown Report

by Track My Visibility
July 22, 2026

Donaghy Bros: AI Visibility Report

Donaghy Bros ranks #2 with 13% visibility, trailing Currys by 11 percentage points. The brand appears in 13 of 100 prompts analyzed. Strong ChatGPT presence masks a critical Perplexity gap where competitors dominate product comparison and category explainer queries.

AI Visibility

13%

Prompt coverage

100

Net Sentiment

+77

#1. How often does AI mention me?

This breaks down your brand visibility in AI, showing summary of mentions and citations.

Overall Visibility

Share of tracked prompts where you appear at all

AI Visibility Breakdown by Prompt

Ranked #1 · Mentioned · Not mentioned

Ranked #1 7 14%

Mentioned 8 16%

Not mentioned 42 84%

#2. Where do I stand vs competitors?

A head-to-head look at how your brand and competitors appear across AI answers.

#1		Currys - 24%
#2		Donaghy Bros - 13%
#3		AO.com - 13%
#4		Appliances Direct - 7%
#5		Appliance City - 4%

Stay ahead of your competitors

One AI answer can shift the buyer’s choice. Get an alert the moment a competitor overtakes you on a prompt, so you react in days, not after losing a quarter of buyers to them.

#3. Which AI platforms cite me the most?

A platform-by-platform look at how visible your brand is across AI platforms

ChatGPT - 16%

Perplexity -10.2%

#4. Branded vs category prompt visibility

A look at how your brand performs in branded versus category searches.

Branded Prompts

6 prompts · visibility 100%

Non-branded (category) prompts

44 prompts · visibility 2.3%

Your brand appears in 100% of branded prompts and 2% of category prompts.

The actual questions your customers ask AI

A sample of tracked prompts and whether your brand showed up

Invisible Here

freestanding vs integrated dishwashers for kitchens

oled vs qled tv for movies

gas vs electric cookers for family kitchens

where can I buy small kitchen appliances

top small appliance brands in uk

Visible Here

shops selling refrigerators in northern ireland

shops selling soundbars and tvs near coleraine

Donaghy Bros vs Appliance City for fridges

Donaghy Bros vs AO.com for laundry appliance sellers

Find the prompts that matter most for your brand

Generate relevant buyer questions across branded, category, comparison, and discovery searches, so you can track the prompts that actually influence visibility.

#5. How AI describes your brand?

See whether AI mentions your brand in a positive, neutral, or negative context.

+77

Mostly positive

This is working in your favor

A sentiment score here means AI is representing your brand well. The impression buyers are getting is a positive one. Now it is about making sure that impression gets stronger and reaches more people.

#6. Visibility gaps behind your AI performance

This shows which content and trust signals may be limiting how often AI cite your brand.

You

Top competitors avg

Where the gaps are

The specific signals limiting your AI visibility

Perplexity Model Coverage

Missing from Perplexity entirely while Currys and AO.com maintain consistent presence.

Product Comparison Queries

Absent from head-to-head appliance comparisons where Bosch, LG, and Samsung appear.

Category Education Content

Underrepresented in freestanding vs integrated and gas vs electric decision guides.

Brand Authority Positioning

Competitors rank higher in top brand and buying guide prompts across both models.

Knowing the gap is step one. Closing it is next.

Prioritize the content, source, and page-level actions most likely to improve how AI understands and includes your brand.

#7. Where does AI pull information?

The sources AI relies on most often when answering the buyer questions in this report.

Where AI looks

Top sources cited for your category

Which

Cited in 25 Answers

Domain Rating 89

Consumerreports

Cited in 21 Answers

Domain Rating 90

Cited in 25 Answers

Domain Rating 95

Donaghybros

Cited in 10 Answers

Domain Rating 27

Trustpilot

Cited in 10 Answers

Domain Rating 94

Source types

Of all citations AI uses, who owns the sites it pulls from

Your site 18 1.88%

Competitor sites 39 4.08%

Other 900 94.04%

Be the source AI trusts

Identify the pages, publishers, reviews, and communities most likely to influence how AI answers your target prompts, take inspiration, and grow your AI search visibility.

#8. What should you prioritize next?

A focused action plan based on the biggest opportunities found in your AI visibility report.

Your Roadmap

Ordered by what moves visibility fastest

Expand Perplexity AI Visibility

Develop structured product comparison content targeting Perplexity indexing patterns.

Build Category Education Assets

Create detailed guides comparing appliance types, technologies, and buying criteria.

Strengthen Direct Comparison Positioning

Publish head-to-head content against Currys, AO.com, and major appliance brands.

Enhance Trust and Authority Signals

Add customer reviews, certifications, and expert endorsements to product pages.

You're one step away from tracking this everyday.

This is a free one-week AI visibility snapshot for your brand. Inside Track My Visibility, you’ll see these data points update daily, across every engine, with alerts the moment a competitor moves ahead.