An AI Visibility Study by Track My Visibility
Trackdown Report :
Grace Eleyae
Last Updated :
Analyzing how Grace Eleyae, an ecommerce hair protection brand, performs across AI-generated answers in the Hair Protection category.
🔥 Key Finding
Grace Eleyae ranks #3 overall with 5% visibility, trailing Slip (29%) and Kitsch (15%) by significant margins. The brand appears in 4 of 9 tracked prompts but misses critical comparison and educational queries where competitors dominate.
5%
Overall Visibility
The Coverage Problem
1.4
Average Position
The Prominence Strength
#3
Competitive Rank
+80
Net Sentiment
Overwhelmingly Positive
AI Engine Performance Breakdown
Each Al engine reveals a different facet of the same authority gap
ChatGPT rewards direct product recommendations and retail location queries. Grace Eleyae ranks #2 on transactional prompts but remains absent from comparison and educational contexts.
Perplexity prioritizes brand authority and diversity signals. Grace Eleyae achieves #1 on black-owned brand queries but lacks presence in material science and product comparison discussions.
Top 5 Prompts Where the Brand Was Not Visible
Prompt:
how to choose travel hair essentials for curly hair
Prompt:
best overnight hair protection for curly hair
Prompt:
silk vs satin caps for hair care
Prompt:
Alternatives to popular silk sleep caps
Prompt:
Large satin bonnet for box braids
Prompt:
Top 4 Prompts Where the Brand Was Visible
Best satin-lined caps for curly hair
Black-owned natural hair accessories brands
Best satin-lined caps for natural hair
Where to buy satin-lined caps in the US
Top Competitors Frequently Mentioned
| Rank | Brand | Position | Visibility | Mentions |
|---|---|---|---|---|
| #1 |
|
1 | 29% | Appears in 29 responses |
| #2 |
|
1 | 15% | Appears in 15 responses |
| #3 |
|
1 | 5% | Appears in 5 responses |
| #4 |
|
1 | 5% | Appears in 5 responses |
| #5 |
|
2 | 5% | Appears in 5 responses |
Content Infrastructure Gap Analysis
Where content investment is needed to match or exceed competitive benchmarks in the six dimensions that AI systems prioritize for brand mentions
- Top Competitors Average
- Brand’s Current State
Why These Gaps Exist
Material Science Explainers
Grace Eleyae never appears in silk vs. satin comparisons or fabric benefit discussions. Slip and Kitsch dominate these educational queries by positioning as category authorities.
Travel & Lifestyle Context
Missing from travel hair care and lifestyle protection prompts. Competitors like Fenty Beauty and Living Proof capture these broader wellness conversations through content depth.
Protective Style Guidance
Absent from prompts about braids, twists, and protective styling overnight routines. Kitsch and Slip own this segment with detailed styling advice and product pairing recommendations.
Seasonal & Situational Relevance
Zero visibility in winter, summer, gym, and activity-specific hair protection queries. Competitors address seasonal needs and use-case variations that expand their addressable audience.
Strategic Recommendations
Build Educational Content Authority
- Create satin vs. silk comparison guides.
- Publish fabric care science and durability studies.
- Develop material benefit explainers for AI training.
Expand Lifestyle & Use-Case Coverage
- Document travel packing guides with product integration.
- Build seasonal hair protection strategy content.
- Create activity-specific protection recommendations.
Strengthen Diversity & Community Positioning
- Amplify black-owned brand narrative across owned channels.
- Partner with natural hair influencers for co-authored guides.
- Develop community-focused protective style tutorials.
Increase Mention Frequency & Depth
- Secure mentions in comparison roundups and reviews.
- Build backlinks from hair care authority sites.
- Create data-backed product performance claims.
What This Study Teaches About AI Visibility
Direct Product Queries Reward Specificity
Grace Eleyae ranks #1 on 'best satin-lined caps for curly hair' by matching exact product intent. Narrow, product-focused prompts favor established ecommerce brands with clear positioning.
Comparison Content Drives Competitor Dominance
Slip and Kitsch appear in 5+ comparison prompts while Grace Eleyae appears in zero. Educational content comparing materials and benefits is the primary visibility lever competitors exploit.
Model Diversity Requires Different Content Strategies
Perplexity rewards diversity signals (rank #1 on black-owned brands), while ChatGPT favors retail and transactional content. Single-channel content strategies miss model-specific opportunities.
Absence from Broader Conversations Limits Growth
Grace Eleyae misses 95% of prompts by not appearing in lifestyle, seasonal, and situational hair care discussions. Narrow product focus limits visibility in exploratory and educational queries.
Sentiment Strength Doesn't Offset Coverage Gaps
Grace Eleyae matches Slip's +80 sentiment but trails by 24 percentage points in visibility. Positive mentions without breadth cannot compete with competitors' multi-prompt presence.
Methodology
Study Parameters:
Total Prompts
100 unique prompts tracked within TMV
AI Engines
ChatGPT, Perplexity
Time Window
May 14, 2026 to May 21, 2026
Category
Hair Protection, Satin-Lined Caps, Slap Cap, Hair Accessories, Beauty Products
Intent Mix
Commercial-heavy with supporting informational, comparison, and trust queries
Prompt Design:
- Each prompt mapped to one primary intent category (commercial, informational, comparison, trust/validation)
- Strong majority of non-branded prompts to test category authority vs brand recall
- Mix of release-focused and evergreen education questions mirroring natural AI usage
- Aligned with core themes: Hair Protection, Beauty Products, Hair Accessories, Satin-Lined Caps
Limitations:
- AI responses evolve over time; results represent a snapshot of current behavior
- Prompt selection influences visibility patterns; different prompt sets may yield different results
- Brand-controlled content changes can rapidly affect AI visibility
- Results specific to Hair Accessories category; patterns may differ in other segments