Your 8 Concerns

Trackdown Report

by Track My Visibility
July 21, 2026

Horeca Shop: AI Visibility Report

Horeca.shop ranks #1 with 8% visibility across AI models, but faces a 92% coverage gap. The brand appears strongest in direct comparison and Netherlands-specific queries, yet remains absent from broader European and category-focused prompts where generalist competitors dominate.

AI Visibility

Prompt coverage

100

Net Sentiment

+68

#1. How often does AI mention me?

This breaks down your brand visibility in AI, showing summary of mentions and citations.

Overall Visibility

Share of tracked prompts where you appear at all

AI Visibility Breakdown by Prompt

Ranked #1 · Mentioned · Not mentioned

Ranked #1 4 8%

Mentioned 6 12%

Not mentioned 44 88%

#2. Where do I stand vs competitors?

A head-to-head look at how your brand and competitors appear across AI answers.

#1		Horeca.shop - 8%
#2		Horeca.com - 5%
#3		XXLhoreca - 3%
#4		GGM Gastro - 2%
#5		24Horeca - 1%

Stay ahead of your competitors

One AI answer can shift the buyer’s choice. Get an alert the moment a competitor overtakes you on a prompt, so you react in days, not after losing a quarter of buyers to them.

#3. Which AI platforms cite me the most?

A platform-by-platform look at how visible your brand is across AI platforms

ChatGPT - 10%

Perplexity -6%

#4. Branded vs category prompt visibility

A look at how your brand performs in branded versus category searches.

Branded Prompts

2 prompts · visibility 100%

Non-branded (category) prompts

48 prompts · visibility 4.2%

Your brand appears in 100% of branded prompts and 4% of category prompts.

The actual questions your customers ask AI

A sample of tracked prompts and whether your brand showed up

Invisible Here

glass vs stainless beverage dispensers for catering

best brands for cleaning and hygiene supplies Netherlands

top brands for food preparation tools in Europe

where to buy cleaning and hygiene supplies online

best brands for beverage service equipment for cafés

Visible Here

where to buy food preparation tools for hotels

online shops selling beverage service equipment in Belgium

where can I buy restaurant consumables in Netherlands

Horeca shop vs XXL Horeca for kitchen equipment

Find the prompts that matter most for your brand

Generate relevant buyer questions across branded, category, comparison, and discovery searches, so you can track the prompts that actually influence visibility.

#5. How AI describes your brand?

See whether AI mentions your brand in a positive, neutral, or negative context.

+68

Mostly positive

This is working in your favor

A sentiment score here means AI is representing your brand well. The impression buyers are getting is a positive one. Now it is about making sure that impression gets stronger and reaches more people.

#6. Visibility gaps behind your AI performance

This shows which content and trust signals may be limiting how often AI cite your brand.

You

Top competitors avg

Where the gaps are

The specific signals limiting your AI visibility

European Scope Visibility

Absent from food preparation tools queries where Tefal, Bosch, Kenwood lead.

Beverage Equipment Authority

Missing from café equipment prompts dominated by La Marzocco and Nuova Simonelli.

Cleaning Supplies Positioning

Outranked by Diversey and Ecolab in hygiene-focused Netherlands queries.

Perplexity Model Coverage

Significantly underrepresented on Perplexity versus ChatGPT across categories.

Knowing the gap is step one. Closing it is next.

Prioritize the content, source, and page-level actions most likely to improve how AI understands and includes your brand.

#7. Where does AI pull information?

The sources AI relies on most often when answering the buyer questions in this report.

Where AI looks

Top sources cited for your category

Co.uk

Cited in 24 Answers

Domain Rating 75

Webstaurantstore

Cited in 20 Answers

Domain Rating 80

Cited in 17 Answers

Domain Rating 95

Com.au

Cited in 12 Answers

Domain Rating 68

Restaurantsupply

Cited in 15 Answers

Domain Rating 64

Source types

Of all citations AI uses, who owns the sites it pulls from

Your site 3 0.33%

Competitor sites 23 2.50%

Other 893 97.17%

Be the source AI trusts

Identify the pages, publishers, reviews, and communities most likely to influence how AI answers your target prompts, take inspiration, and grow your AI search visibility.

#8. What should you prioritize next?

A focused action plan based on the biggest opportunities found in your AI visibility report.

Your Roadmap

Ordered by what moves visibility fastest

Strengthen Perplexity AI Presence

Develop structured data markup emphasizing Netherlands horeca authority.

Target European Comparison Content

Create guides comparing Horeca.shop to European equipment brands explicitly.

Build Category-Specific Authority

Publish deep-dive content on beverage equipment and cleaning supplies separately.

Expand Beyond Direct Competitors

Develop content positioning against generalist retailers like Bol.com and Amazon.nl.

You're one step away from tracking this everyday.

This is a free one-week AI visibility snapshot for your brand. Inside Track My Visibility, you’ll see these data points update daily, across every engine, with alerts the moment a competitor moves ahead.