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Trackdown Report

HVA Supply: AI Visibility Report

HVA Supply ranks #2 with 10% visibility, trailing HVAC Direct by 5 percentage points. The brand appears in direct comparisons and wholesale pricing queries but misses broader installer-focused and bulk-order discussions where competitors dominate.

AI Visibility

10%

Prompt coverage

10

/

100

Net Sentiment

+74

#1. How often does AI mention me?

This breaks down your brand visibility in AI, showing summary of mentions and citations.

Overall Visibility

Share of tracked prompts where you appear at all

AI Visibility Breakdown by Prompt

Ranked #1 · Mentioned · Not mentioned

Ranked #1 5 10%
Mentioned 5 10%
Not mentioned 45 90%

Your biggest issue is not ranking lower; it's being absent from the majority of conversations happening in your category.

#2. Where do I stand vs competitors?

A head-to-head look at how your brand and competitors appear across AI answers.

#1
HVAC Direct - 15%
#2
HVA Supply - 10%
#3
HVAC Wholesale Direct - 5%
#4
SupplyHouse.com - 4%
#5
PartsHnC - 3%

You’re just one step behind your top competitor, but ahead of the rest. This is a gap worth improving.

Stay ahead of your competitors

One AI answer can shift the buyer’s choice. Get an alert the moment a competitor overtakes you on a prompt, so you react in days, not after losing a quarter of buyers to them.

#3. Which AI platforms cite me the most?

A platform-by-platform look at how visible your brand is across AI platforms

ChatGPT - 10%
Perplexity -10%

#4. Branded vs category prompt visibility

A look at how your brand performs in branded versus category searches.

Branded Prompts

5 prompts · visibility 100%

Non-branded (category) prompts

45 prompts · visibility 0%
Your brand appears in 100% of branded prompts and 0% of category prompts.

The actual questions your customers ask AI

A sample of tracked prompts and whether your brand showed up

Invisible Here
top wholesale hvac supply brands for installers
wholesale hvac supply cost for large orders
furnace price range for wholesale purchase
customize a wholesale hvac supply order online
heat pump price range for direct buyers
Visible Here
HVA Supply vs other HVAC parts and supply stores
HVA Supply vs HVAC Wholesale Direct for OEM HVAC replacement parts
HVA Supply vs PartsHnC for HVAC compressors and valves
HVA Supply vs United Refrigeration for HVAC controls and motors

Find the prompts that matter most for your brand

Generate relevant buyer questions across branded, category, comparison, and discovery searches, so you can track the prompts that actually influence visibility.

#5. How AI describes your brand?

See whether AI mentions your brand in a positive, neutral, or negative context.

+74
Mostly positive

This is working in your favor


A sentiment score here means AI is representing your brand well. The impression buyers are getting is a positive one. Now it is about making sure that impression gets stronger and reaches more people.

#6. Visibility gaps behind your AI performance

This shows which content and trust signals may be limiting how often AI cite your brand.

You
Top competitors avg

Where the gaps are

The specific signals limiting your AI visibility
Installer Program Visibility

Missing from installer-focused queries where HVAC Direct and Johnstone Supply lead.

Bulk Order Positioning

Underrepresented in large-order cost discussions dominated by American HVAC Warehouse.

Product Category Depth

Limited mentions in specific component queries versus PartsHnC and United Refrigeration.

Educational Authority

Lacks comparison content explaining wholesale advantages versus competitor offerings.

Knowing the gap is step one. Closing it is next.

Prioritize the content, source, and page-level actions most likely to improve how AI understands and includes your brand.

#7. Where does AI pull information?

The sources AI relies on most often when answering the buyer questions in this report.

Where AI looks

Top sources cited for your category

Reddit
Cited in 17 Answers
Domain Rating 95
Hvacdirect
Cited in 20 Answers
Domain Rating 64
Hvasupply
Cited in 7 Answers
Domain Rating 18
Thefurnaceoutlet
Cited in 16 Answers
Domain Rating 38
Bakerdist
Cited in 6 Answers
Domain Rating 45

Source types

Of all citations AI uses, who owns the sites it pulls from

Your site 7 0.79%
Competitor sites 38 4.31%
Other 836 94.89%

Only 0.79% of AI citations reference your website as a source. Most citations point toward third-party sources where your brand barely appears. Getting featured there can help you show up in more AI answers.

Be the source AI trusts

Identify the pages, publishers, reviews, and communities most likely to influence how AI answers your target prompts, take inspiration, and grow your AI search visibility.

#8. What should you prioritize next?

A focused action plan based on the biggest opportunities found in your AI visibility report.

Your Roadmap

Ordered by what moves visibility fastest

Strengthen Installer Channel Messaging

Create dedicated installer program content highlighting volume discounts and support.

Expand Bulk Order Content

Develop guides comparing wholesale pricing tiers for large HVAC equipment orders.

Build Component Authority

Publish detailed product comparison pages for compressors, valves, controls, motors.

Increase Comparison Visibility

Optimize for direct competitor comparison queries with differentiation content.

You're one step away from tracking this everyday.

This is a free one-week AI visibility snapshot for your brand. Inside Track My Visibility, you’ll see these data points update daily, across every engine, with alerts the moment a competitor moves ahead.

How we measured this

Study Parameters:

Total Prompts

100 unique prompts tracked within TMV

AI Engines

ChatGPT, Perplexity

Time Window

Jun 4, 2026 to Jun 11, 2026

Category

HVAC equipment, furnaces, air conditioners, heat pumps, heating systems, cooling systems, wholesale equipment

Intent Mix

Commercial-heavy with supporting informational, comparison, and trust queries