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Trackdown Report

Jollyes: AI Visibility Report

Jollyes ranks #2 with 21% visibility, trailing Pets at Home by 1 percentage point. The brand appears in 21 of 100 prompts analyzed. Key pattern: strong position #1 on cat bed queries, but consistently ranked #2 behind Pets at Home on product category searches, with notable gaps in Perplexity coverage.

AI Visibility

21%

Prompt coverage

21

/

100

Net Sentiment

+66

#1. How often does AI mention me?

This breaks down your brand visibility in AI, showing summary of mentions and citations.

Overall Visibility

Share of tracked prompts where you appear at all

AI Visibility Breakdown by Prompt

Ranked #1 · Mentioned · Not mentioned

Ranked #1 7 14%
Mentioned 14 28%
Not mentioned 36 72%

Your biggest issue is not ranking lower; it's being absent from the majority of conversations happening in your category.

#2. Where do I stand vs competitors?

A head-to-head look at how your brand and competitors appear across AI answers.

#1
Pets at Home - 22%
#2
Jollyes - 21%
#3
VioVet - 6%
#4
Pets Corner - 4%
#5
Pets & Friends - 3%

You’re just one step behind your top competitor, but ahead of the rest. This is a gap worth improving.

Stay ahead of your competitors

One AI answer can shift the buyer’s choice. Get an alert the moment a competitor overtakes you on a prompt, so you react in days, not after losing a quarter of buyers to them.

#3. Which AI platforms cite me the most?

A platform-by-platform look at how visible your brand is across AI platforms

ChatGPT - 28%
Perplexity -14.58%

#4. Branded vs category prompt visibility

A look at how your brand performs in branded versus category searches.

Branded Prompts

7 prompts · visibility 100%

Non-branded (category) prompts

43 prompts · visibility 10.5%
Your brand appears in 100% of branded prompts and 10% of category prompts.

The actual questions your customers ask AI

A sample of tracked prompts and whether your brand showed up

Invisible Here
pet bed prices in UK shops
top pet food brands for puppies in the UK
shops selling rabbit accessories near me
where to book pet care services near me
best pet toy brands for large dogs
Visible Here
shops selling cat toys in the UK
where to buy cat beds in UK
where can I buy dog food near me
stores with reflective pet accessories for night walks

Find the prompts that matter most for your brand

Generate relevant buyer questions across branded, category, comparison, and discovery searches, so you can track the prompts that actually influence visibility.

#5. How AI describes your brand?

See whether AI mentions your brand in a positive, neutral, or negative context.

+66
Mostly positive

This is working in your favor


A sentiment score here means AI is representing your brand well. The impression buyers are getting is a positive one. Now it is about making sure that impression gets stronger and reaches more people.

#6. Visibility gaps behind your AI performance

This shows which content and trust signals may be limiting how often AI cite your brand.

You
Top competitors avg

Where the gaps are

The specific signals limiting your AI visibility
Perplexity Model Coverage

Jollyes missing entirely from Perplexity on specialty queries like orthopedic beds and aggressive chewer toys.

Pet Care Services Positioning

Jollyes appears fifth in pet care booking queries, behind Vets4Pets, Bark, Airtasker, and Rover.

Premium Food Brand Visibility

Jollyes ranks fifth on puppy food queries, behind Royal Canin, James Wellbeloved, Arden Grange, and Lily's Kitchen.

Specialty Toy Brand Recognition

Jollyes ranks fifth on large dog toy searches, behind KONG, Goughnuts, Chuckit!, and West Paw.

Knowing the gap is step one. Closing it is next.

Prioritize the content, source, and page-level actions most likely to improve how AI understands and includes your brand.

#7. Where does AI pull information?

The sources AI relies on most often when answering the buyer questions in this report.

Where AI looks

Top sources cited for your category

Jollyes
Cited in 17 Answers
Domain Rating 58
Alibaba
Cited in 11 Answers
Domain Rating 92
Reddit
Cited in 18 Answers
Domain Rating 95
Petsmart
Cited in 8 Answers
Domain Rating 80
Trustpilot
Cited in 7 Answers
Domain Rating 94

Source types

Of all citations AI uses, who owns the sites it pulls from

Your site 49 5.10%
Competitor sites 24 2.50%
Other 887 92.40%

Only 5.10% of AI citations reference your website as a source. Most citations point toward third-party sources where your brand barely appears. Getting featured there can help you show up in more AI answers.

Be the source AI trusts

Identify the pages, publishers, reviews, and communities most likely to influence how AI answers your target prompts, take inspiration, and grow your AI search visibility.

#8. What should you prioritize next?

A focused action plan based on the biggest opportunities found in your AI visibility report.

Your Roadmap

Ordered by what moves visibility fastest

Expand Perplexity AI Presence

Create specialty product guides targeting orthopedic beds, aggressive chewer toys, reflective accessories.

Strengthen Pet Care Services Messaging

Develop comparison content positioning grooming and vet services against Vets4Pets and Bark.

Build Premium Food Authority

Publish puppy nutrition guides comparing Jollyes offerings to Royal Canin and James Wellbeloved.

Claim Position #1 on Category Queries

Optimize product pages to outrank Pets at Home on cat toys, cat beds, and dog food searches.

You're one step away from tracking this everyday.

This is a free one-week AI visibility snapshot for your brand. Inside Track My Visibility, you’ll see these data points update daily, across every engine, with alerts the moment a competitor moves ahead.

How we measured this

Study Parameters:

Total Prompts

100 unique prompts tracked within TMV

AI Engines

ChatGPT, Perplexity

Time Window

Jun 12, 2026 to Jun 19, 2026

Category

pet food, pet supplies, pet accessories, dog products, cat products, small animal products, bird products, aquatic products, pet care services, store locator

Intent Mix

Commercial-heavy with supporting informational, comparison, and trust queries