Your 8 Concerns

Trackdown Report

by Track My Visibility
July 22, 2026

Jool Baby: AI Visibility Report

Jool Baby ranks #1 with 16% visibility, appearing in 16 of 100 prompts. The brand leads competitors but loses ground on Perplexity across bath essentials and specialty potty training queries. Munchkin and category retailers consistently outrank on product-specific searches.

AI Visibility

16%

Prompt coverage

100

Net Sentiment

+72

#1. How often does AI mention me?

This breaks down your brand visibility in AI, showing summary of mentions and citations.

Overall Visibility

Share of tracked prompts where you appear at all

AI Visibility Breakdown by Prompt

Ranked #1 · Mentioned · Not mentioned

Ranked #1 8 16%

Mentioned 11 22%

Not mentioned 39 78%

#2. Where do I stand vs competitors?

A head-to-head look at how your brand and competitors appear across AI answers.

#1		Jool Baby - 16%
#2		Munchkin - 12%
#3		BabyBjörn - 7%
#4		Frida - 7%
#5		Nuby - 1%

Stay ahead of your competitors

One AI answer can shift the buyer’s choice. Get an alert the moment a competitor overtakes you on a prompt, so you react in days, not after losing a quarter of buyers to them.

#3. Which AI platforms cite me the most?

A platform-by-platform look at how visible your brand is across AI platforms

ChatGPT - 20%

Perplexity -12%

#4. Branded vs category prompt visibility

A look at how your brand performs in branded versus category searches.

Branded Prompts

5 prompts · visibility 100%

Non-branded (category) prompts

45 prompts · visibility 6.7%

Your brand appears in 100% of branded prompts and 6% of category prompts.

The actual questions your customers ask AI

A sample of tracked prompts and whether your brand showed up

Invisible Here

where can I buy bath time essentials online

online stores selling baby gear in USA

where to order diapering products for home delivery

online stores selling nursery essentials in Canada

best sites to buy potty training gear

Visible Here

Jool Baby vs other parenting resource brands

Jool Baby vs other diapering product brands

where can I buy baby swings online

is it smart to buy nursery essentials online

Find the prompts that matter most for your brand

Generate relevant buyer questions across branded, category, comparison, and discovery searches, so you can track the prompts that actually influence visibility.

#5. How AI describes your brand?

See whether AI mentions your brand in a positive, neutral, or negative context.

+72

Mostly positive

This is working in your favor

A sentiment score here means AI is representing your brand well. The impression buyers are getting is a positive one. Now it is about making sure that impression gets stronger and reaches more people.

#6. Visibility gaps behind your AI performance

This shows which content and trust signals may be limiting how often AI cite your brand.

You

Top competitors avg

Where the gaps are

The specific signals limiting your AI visibility

Perplexity Model Coverage

Absent from bath essentials and specialty potty training prompts where Munchkin dominates.

Bath Essentials Visibility

Overshadowed by Amazon, Target, and The Honest Company in bath product queries.

Specialty Product Positioning

Ranks third or lower on collapsible bathtubs and splash guard searches versus Frida and Munchkin.

Geographic Expansion Gap

Absent from Canadian nursery essentials queries despite US-focused ecommerce strength.

Knowing the gap is step one. Closing it is next.

Prioritize the content, source, and page-level actions most likely to improve how AI understands and includes your brand.

#7. Where does AI pull information?

The sources AI relies on most often when answering the buyer questions in this report.

Where AI looks

Top sources cited for your category

Babylist

Cited in 40 Answers

Domain Rating 79

Cited in 32 Answers

Domain Rating 95

Target

Cited in 23 Answers

Domain Rating 91

Thebump

Cited in 23 Answers

Domain Rating 79

Walmart

Cited in 14 Answers

Domain Rating 92

Source types

Of all citations AI uses, who owns the sites it pulls from

Your site 20 1.99%

Competitor sites 7 0.70%

Other 978 97.31%

Be the source AI trusts

Identify the pages, publishers, reviews, and communities most likely to influence how AI answers your target prompts, take inspiration, and grow your AI search visibility.

#8. What should you prioritize next?

A focused action plan based on the biggest opportunities found in your AI visibility report.

Your Roadmap

Ordered by what moves visibility fastest

Strengthen Perplexity AI Presence

Optimize product schema markup for bath essentials and potty training gear categories.

Compete on Specialty Features

Create content highlighting splash guards, multi-stage design, and toddler-specific features.

Expand Retail Partnerships

Secure placements on Amazon, Target, and Walmart to capture category-level shopping queries.

Build Educational Authority

Develop buyer guides for potty training and bath essentials to rank in advisory prompts.

You're one step away from tracking this everyday.

This is a free one-week AI visibility snapshot for your brand. Inside Track My Visibility, you’ll see these data points update daily, across every engine, with alerts the moment a competitor moves ahead.