Your 8 Concerns

Trackdown Report

by Track My Visibility
August 20, 2026

Masterman’s: AI Visibility Report

Masterman's ranks #3 with 4% visibility, tied with two competitors but trailing Seton's 7%. The brand appears in 4 of 100 prompts analyzed, primarily in direct comparison scenarios rather than category-leading or specialty queries.

AI Visibility

Prompt coverage

100

Net Sentiment

+64

#1. How often does AI mention me?

This breaks down your brand visibility in AI, showing summary of mentions and citations.

Overall Visibility

Share of tracked prompts where you appear at all

AI Visibility Breakdown by Prompt

Ranked #1 · Mentioned · Not mentioned

Ranked #1 2 4%

Mentioned 2 4%

Not mentioned 48 96%

#2. Where do I stand vs competitors?

A head-to-head look at how your brand and competitors appear across AI answers.

#1		Seton - 7%
#2		Magid Glove and Safety - 4%
#3		Masterman's - 4%
#4		Ritz Safety - 4%
#5		Stauffer Safety - 0%

Stay ahead of your competitors

One AI answer can shift the buyer’s choice. Get an alert the moment a competitor overtakes you on a prompt, so you react in days, not after losing a quarter of buyers to them.

#3. Which AI platforms cite me the most?

A platform-by-platform look at how visible your brand is across AI platforms

ChatGPT - 4%

Perplexity -4%

#4. Branded vs category prompt visibility

A look at how your brand performs in branded versus category searches.

Branded Prompts

2 prompts · visibility 100%

Non-branded (category) prompts

48 prompts · visibility 0%

Your brand appears in 100% of branded prompts and 0% of category prompts.

The actual questions your customers ask AI

A sample of tracked prompts and whether your brand showed up

Invisible Here

order custom printed safety signs online

customize industrial tape with company branding online

where can I buy industrial tape in bulk

top brands for OSHA compliant safety signs

customize safety gloves with company logo online

Visible Here

masterman's vs ritz safety for personal protection equipment

masterman's vs magid glove for safety gloves

Find the prompts that matter most for your brand

Generate relevant buyer questions across branded, category, comparison, and discovery searches, so you can track the prompts that actually influence visibility.

#5. How AI describes your brand?

See whether AI mentions your brand in a positive, neutral, or negative context.

+64

Mostly positive

This is working in your favor

A sentiment score here means AI is representing your brand well. The impression buyers are getting is a positive one. Now it is about making sure that impression gets stronger and reaches more people.

#6. Visibility gaps behind your AI performance

This shows which content and trust signals may be limiting how often AI cite your brand.

You

Top competitors avg

Where the gaps are

The specific signals limiting your AI visibility

Specialty Category Dominance

Seton and Brady lead OSHA compliance and custom signage queries where Masterman's appears but isn't featured.

Bulk Purchase Authority

Grainger, ULINE, and 3M dominate bulk industrial tape searches; Masterman's lacks positioning strength.

Customization Messaging

Competitors like Ritz Safety and Lazer Designs own custom glove and branding narratives more prominently.

Trust Signal Visibility

Sentiment score of +64 lags competitors at +73 to +75, suggesting weaker trust positioning in AI responses.

Knowing the gap is step one. Closing it is next.

Prioritize the content, source, and page-level actions most likely to improve how AI understands and includes your brand.

#7. Where does AI pull information?

The sources AI relies on most often when answering the buyer questions in this report.

Where AI looks

Top sources cited for your category

Ritzsafety

Cited in 3 Answers

Domain Rating 29

Seton

Cited in 7 Answers

Domain Rating 43

Osha.gov

Cited in 7 Answers

Domain Rating 91

Magidglove

Cited in 2 Answers

Domain Rating 54

Mastermans

Cited in 3 Answers

Domain Rating 31

Source types

Of all citations AI uses, who owns the sites it pulls from

Your site 15 1.25%

Competitor sites 77 6.42%

Other 1108 92.33%

Be the source AI trusts

Identify the pages, publishers, reviews, and communities most likely to influence how AI answers your target prompts, take inspiration, and grow your AI search visibility.

#8. What should you prioritize next?

A focused action plan based on the biggest opportunities found in your AI visibility report.

Your Roadmap

Ordered by what moves visibility fastest

Own Customization & Branding

Create content showcasing custom tape, signs, and glove branding capabilities with case studies.

Build OSHA Compliance Authority

Develop guides on OSHA-compliant safety signage and labeling to compete with Seton, Brady.

Strengthen Bulk Purchase Positioning

Publish bulk ordering guides and industrial tape volume pricing to challenge Grainger, ULINE.

Amplify Trust & Expertise Signals

Feature certifications, customer testimonials, and industry partnerships to lift sentiment above +70.

You're one step away from tracking this everyday.

This is a free one-week AI visibility snapshot for your brand. Inside Track My Visibility, you’ll see these data points update daily, across every engine, with alerts the moment a competitor moves ahead.