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Trackdown Report

Nested Bean

Nested Bean ranks #4 with 23% visibility, trailing Halo by 18 percentage points. The brand appears in direct comparison prompts but loses ground on product-specific queries like overheating solutions and sizing guidance, where competitors claim top positions.

AI Visibility

23%

Prompt coverage

28

/

100

Net Sentiment

+62

#1. How often does AI mention me?

This breaks down your brand visibility in AI, showing summary of mentions and citations.

Overall Visibility

Share of tracked prompts where you appear at all

AI Visibility Breakdown by Prompt

Ranked #1 · Mentioned · Not mentioned

Ranked #1 13 26%
Mentioned 21 42%
Not mentioned 29 58%

You're appearing in some AI responses, but the share of conversations where you're absent is still too large to ignore.

#2. Where do I stand vs competitors?

A head-to-head look at how your brand and competitors appear across AI answers.

#1
Halo - 41%
#2
Kyte Baby - 27%
#3
Dreamland Baby - 26%
#4
Nested Bean - 23%
#5
Love to Dream - 21%

Three brands rank above you, but your position can still improve with the right visibility work.

Your competitors are ahead.

One AI answer can shift the buyer’s choice. Get an alert the moment a competitor overtakes you on a prompt, so you react in days, not after losing a quarter of buyers to them.

#3. Which AI platforms cite me the most?

A platform-by-platform look at how visible your brand is across AI platforms

ChatGPT - 26.67%
Perplexity -18.67%

#4. Branded vs category prompt visibility

You show up when buyers search your brand, but disappear when they search the category.

Branded Prompts
2 prompts · visibility 100%
Non-branded (category) prompts
48 prompts · visibility 20.5%
Your brand shows up when searched by name, but it’s largely absent from the category prompts where most new buyers are actually looking.

The actual questions your customers ask AI

A sample of tracked prompts and whether your brand showed up

Invisible Here
weighted sleepwear vs regular sleepwear for newborns
stores selling swaddles for newborns in the US
cost of swaddles for babies in the US
where can I buy weighted sleepwear online
should I buy sleep sacks online for my baby
Visible Here
nested bean vs other weighted sleepwear brands
nested bean vs other swaddle brands
weighted vs non-weighted sleep products for infants
top weighted sleepwear brands for babies in the US

Find the prompts that matter most for your brand

Generate relevant buyer questions across branded, category, comparison, and discovery searches, so you can track the prompts that actually influence visibility.

#5. How AI describes your brand?

See whether AI mentions your brand in a positive, neutral, or negative context.

+62
Mostly positive

This is working in your favor


A sentiment score here means AI is representing your brand well. The impression buyers are getting is a positive one. Now it is about making sure that impression gets stronger and reaches more people.

#6. Visibility gaps behind your AI performance

This shows which content and trust signals may be limiting how often AI cite your brand.

You
Top competitors avg

Where the gaps are

The six signals AI weighs before naming a brand

Thermal Performance Messaging

Halo dominates overheating-focused queries; Nested Bean absent from this critical safety conversation.

Sizing & Fit Guidance

Dreamland Baby ranks higher on sizing queries; Nested Bean positioned second across multiple models.

Newborn-Specific Positioning

Love to Dream and Halo capture broader newborn product searches; Nested Bean missing from general recommendations.

Feature-Based Differentiation

Zipper closure and pajama-style queries favor Halo; Nested Bean lacks feature-specific content visibility.

Knowing the gap is step one. Closing it is next.

Prioritize the content, source, and page-level actions most likely to improve how AI understands and includes your brand.

#7. Where does AI pull information?

The sources AI relies on most often when answering the buyer questions in this report.

Where AI looks

Top sources cited for your category

Babylist
Cited in 73 Answers
Domain Rating 79
Target
Cited in 30 Answers
Domain Rating 91
Babydeepsleep
Cited in 20 Answers
Domain Rating 6
Aap
Cited in 12 Answers
Domain Rating 90
Thebump
Cited in 40 Answers
Domain Rating 79

Source types

Of all citations AI uses, who owns the sites it pulls from

Your site 16 1.71%
Competitor sites 30 3.21%
Other 890 95.09%

Only 1.71% of AI citations reference your website as a source. Most citations point toward third-party sources where your brand barely appears. Getting featured there can help you show up in more AI answers.

Be the source AI trusts

Identify the pages, publishers, reviews, and communities most likely to influence how AI answers your target prompts, take inspiration, and grow your AI search visibility.

#8. What should you prioritize next?

A focused action plan based on the biggest opportunities found in your AI visibility report.

Your Roadmap

Ordered by what moves visibility fastest

Own Thermal Safety Narrative

Create detailed overheating prevention content targeting weighted sleepwear safety concerns explicitly.

Build Sizing Authority

Develop comprehensive sizing guides with weight-to-age charts and fit troubleshooting resources.

Expand Feature Coverage

Document product features like zipper closures and pajama styles with comparison frameworks.

Strengthen Perplexity Presence

Optimize for Perplexity's citation patterns in swaddle, pajama, and newborn product queries.

You're one step away from tracking this everyday.

This is a free one-week AI visibility data for your brand. Inside Track My Visibility you see this data points update daily, across every engine, with alerts the moment a competitor move ahead.

How we measured this

Study Parameters:

Total Prompts

100 unique prompts tracked within TMV

AI Engines

ChatGPT, Perplexity

Time Window

Jun 12, 2026 to Jun 19, 2026

Category

baby sleepwear, swaddles, sleep sacks, infant bodysuits, newborn sleep products, toddler sleep products, weighted sleepwear, baby sleep wellness

Intent Mix

Commercial-heavy with supporting informational, comparison, and trust queries