AI SEO Glossary

Microsoft Copilot Search is the AI-powered search experience integrated into Bing and Microsoft’s broader Copilot assistant ecosystem. It uses OpenAI’s GPT models combined with Bing’s web index to generate conversational answers with cited sources. Copilot Search appears directly within Bing search results, in the Windows operating system, within Microsoft 365 applications, and in the dedicated Copilot interface at copilot.microsoft.com. Its reach is significant because it is embedded in the tools millions of enterprise users already rely on daily.

For business users, Copilot Search is often the AI search experience embedded in their daily workflow rather than something they seek out separately. Because Copilot is integrated into Microsoft Teams, Outlook, and Edge, it becomes the default AI search behavior for enterprise employees using Microsoft’s stack. This makes it a high-value channel for B2B brands, as the audience actively using Copilot Search skews toward corporate decision-makers and knowledge workers rather than general consumers.

Why it matters: B2B brands often underestimate Copilot Search because it does not have the consumer visibility of ChatGPT or Perplexity. But for reaching enterprise buyers in their natural workflow, it is one of the most important AI visibility channels.